Content Creation

飞书云文档 / Docx / 知识库 Wiki 文档（v2）：创建、打开、读取、获取、查看、总结、整理、改写、翻译、审阅和编辑飞书文档内容。当用户给出飞书文档 URL/token，或说查看/读取/打开某个文档、提取文档内容、总结文档、生成/创建文档、追加/替换/删除/移动内容、调整排版、插入或下载文档图片/附件/素材/…

Comprehensive SEO auditing framework covering crawlability, indexation, speed, on-page optimization, and content quality. Guides systematic assessment across five priority areas: crawlability and indexation, technical foundations, on-page optimization, content quality, and authority signals Includes detailed checklists for title tags, meta descriptions, heading structure, internal linking, image optimization, and keyword targeting Provides site-type-specific guidance for SaaS, e-commerce, content, and local business sites Emphasizes schema markup validation via browser tools or Google Rich Results Test, not static HTML inspection, to avoid false negatives from JavaScript-injected structured data Delivers findings in prioritized action plans with impact levels and specific remediation steps

Create, edit, read, and manipulate PowerPoint presentations with design guidance and quality assurance workflows. Supports three primary workflows: reading/extracting text from existing .pptx files, editing presentations via template unpacking and repacking, and creating decks from scratch using PptxGenJS Includes 10 curated color palettes and typography pairings designed to avoid generic AI aesthetics, plus layout patterns (two-column, icon rows, grids, half-bleed images) with specific spacing and contrast rules Provides mandatory QA process using subagents for visual inspection, with automated checks for placeholder text, overlapping elements, text overflow, and low-contrast content Converts slides to JPEG images for detailed inspection and includes tools for text extraction, thumbnail generation, and XML unpacking for advanced editing

Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages. Guides you through gathering audience, product, and page-context information before writing, with optional integration of existing product marketing documentation Emphasizes specificity, customer language, and benefit-driven messaging over features, with a quick quality checklist to catch common weaknesses Provides page-type-specific frameworks (homepage, landing page, pricing, feature, about) and detailed CTA formulas to drive action Includes copywriting principles (clarity over cleverness, active voice, honest claims) and voice/tone guidance to maintain brand consistency across sections

飞书幻灯片：创建和编辑幻灯片，接口通过 XML 协议通信。创建演示文稿、读取幻灯片内容、管理幻灯片页面（创建、删除、读取、局部替换）。当用户需要创建或编辑幻灯片、读取或修改单个页面时使用。

Create, read, edit, and manipulate Word documents (.docx files) with full formatting control. Create new .docx files from scratch using JavaScript with support for headings, tables, images, hyperlinks, footnotes, headers/footers, and table of contents Edit existing documents by unpacking XML, making targeted changes (including tracked changes and comments), and repacking with validation Extract text and analyze content using pandoc or raw XML access; convert legacy .doc files to .docx format Handle professional formatting: page sizes (US Letter/A4), margins, multi-column layouts, tab stops, and styled lists without manual unicode characters

Install the lark-doc skill for your AI agent. Published on open.feishu.cn.

Install the lark-slides skill for your AI agent. Published on open.feishu.cn.

Psychological principles and mental models for understanding customer behavior and influencing marketing decisions. Covers 50+ foundational thinking models (first principles, jobs to be done, inversion, theory of constraints) and buyer psychology frameworks (confirmation bias, social proof, loss aversion, anchoring) with direct marketing applications Includes persuasion techniques (reciprocity, commitment, authority, scarcity) and pricing psychology (charm pricing, rule of 100, mental accounting) with implementation guidance Provides design and delivery models (AIDA funnel, BJ Fogg behavior model, nudge theory, activation energy) and growth frameworks (network effects, flywheel, compounding, switching costs) Features a quick-reference table mapping common marketing challenges to relevant models and task-specific diagnostic questions for applying psychology to your situation

content-strategy — an installable skill for AI agents, published by coreyhaines31/marketingskills.

Build SEO-optimized pages at scale using templates, data, and proven playbook patterns. Covers 12 distinct playbooks including templates, comparisons, locations, integrations, directories, and glossaries—each suited to different data types and business models Emphasizes proprietary or product-derived data as the strongest defensibility; includes hierarchy of data sources and guidance on avoiding thin content penalties Provides implementation framework covering keyword pattern research, template design, internal linking architecture, and indexation strategy with pre-launch and post-launch checklists Recommends subfolder URL structures over subdomains to consolidate domain authority, and includes quality checks for content uniqueness, technical SEO, and search intent matching

Brainstorm and prioritize marketing strategies tailored to your SaaS stage, budget, and goals. Library of 139 proven marketing ideas organized by category (content, paid ads, partnerships, product-led growth, events, and more) with implementation guidance for each Recommends 3–5 most relevant ideas based on your product, audience, stage, and available resources Includes quick-reference tables by stage (pre-launch to scale), budget level (free to high), and timeline (quick wins to long-term) Integrates with product marketing context files to avoid redundant questions and provide situation-aware suggestions

Systematic improvement of existing marketing copy through seven focused editing passes. Applies a structured seven-sweep framework addressing clarity, voice consistency, benefit articulation, proof support, specificity, emotional resonance, and risk reduction Includes quick-pass word, sentence, and paragraph-level checks for faster reviews when full sweeps aren't needed Checks for product marketing context files to align edits with brand voice and customer language Preserves the author's core message and voice while enhancing impact through targeted, reason-driven edits

Establish foundational product positioning and audience context that other marketing skills reference. Captures product overview, target audience, personas, problems, competitive landscape, differentiation, objections, and brand voice in a single .agents/product-marketing-context.md document Offers two setup paths: auto-draft from your codebase (README, landing pages, marketing copy) for faster iteration, or conversational walkthrough for custom input Emphasizes capturing verbatim customer language and exact phrases over polished descriptions to ensure resonant messaging Designed to be referenced by other marketing skills, eliminating repetition across multiple marketing tasks and projects

Create visually-driven design artifacts from philosophical aesthetic movements, expressed as pristine PDF or PNG artworks. Generates custom design philosophies (aesthetic movements articulated through form, space, color, and composition) as markdown foundations Expresses philosophies visually through museum-quality single or multi-page PDF/PNG compositions with minimal, integrated text Embeds subtle conceptual references invisibly into abstract compositions, rewarding deeper viewing without announcing intent Prioritizes expert-level craftsmanship appearance: meticulous spacing, refined typography, cohesive color palettes, and flawless technical execution suitable for gallery or publication display

Optimize content for discovery, citation, and visibility across AI search platforms and LLM assistants. Covers AI search landscape including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot, with platform-specific ranking factors and source selection criteria Three-pillar optimization strategy: structure (extractable content blocks), authority (citations, statistics, expert attribution), and presence (third-party mentions, Wikipedia, review sites) Includes AI visibility audit framework to assess current citation rates, competitive analysis, and content extractability across 10-20 priority queries Provides content-type-specific guidance for SaaS product pages, blog posts, comparisons, and documentation with schema markup recommendations Tracks citation performance via monitoring tools (Otterly, Peec, ZipTie) or DIY monthly audits; identifies common mistakes like keyword stuffing, gating content, and blocking AI bots

Add, fix, and optimize schema markup to enable rich search results and help search engines understand page content. Covers all major schema types: Organization, Article, Product, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event, and SoftwareApplication with required and recommended properties Uses JSON-LD format (Google's recommended approach) with support for multiple schema types on one page via @graph Includes validation against Google Rich Results Test and Schema.org Validator, with guidance on common errors and Search Console monitoring Supports static sites, dynamic frameworks (React, Next.js), and CMS platforms (WordPress with Yoast, Rank Math, Schema Pro)

Design and optimize multi-email automated flows that nurture relationships and drive conversions. Covers seven sequence types: welcome, lead nurture, re-engagement, onboarding, retention, billing, and campaign emails, each with timing, structure, and key email templates Emphasizes one primary job per email, value-first messaging, and relevance-based segmentation to maximize engagement and conversion Provides subject line patterns, preview text strategy, copy guidelines, and CTA best practices for each email type Integrates with Customer.io, Mailchimp, Resend, SendGrid, and Kit for implementation and automation