site-audit

Comprehensive audit of a Webflow site including pages, CMS collections, health scoring, and actionable insights. Use for site analysis, migration planning, or…

INSTALLATION
npx skills add https://github.com/webflow/webflow-skills --skill site-audit
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Phase 1: Site Selection & Discovery

  • Get site: Identify the target site. If user does not provide site ID, ask for it.
  • Fetch site details: Use Webflow MCP's data_sites_tool with action get_site to retrieve:
  • Site name and ID
  • Last published date
  • Last updated date
  • Timezone
  • Locales (primary and secondary)
  • Custom domains
  • Ask user preferences: Ask what level of detail they want:
  • Quick summary (counts only)
  • Standard inventory (pages + collections + counts)
  • Detailed inventory (includes all field schemas, item samples, SEO data)
  • Full export (everything + export to file format)

Phase 2: Pages Inventory

  • List all pages: Use Webflow MCP's data_pages_tool with action list_pages to fetch all pages
  • Categorize pages:
  • Static pages (no collectionId)
  • CMS template pages (has collectionId)
  • Archived pages
  • Draft pages
  • Analyze page structure:
  • Count pages by type
  • Identify pages missing SEO metadata
  • Detect orphaned pages (no navigation links)
  • Check for duplicate slugs

Phase 3: CMS Collections Inventory

  • List all collections: Use Webflow MCP's data_cms_tool with action get_collection_list
  • For each collection:
  • Get detailed schema using Webflow MCP's data_cms_tool with action get_collection_details
  • Count items using Webflow MCP's data_cms_tool with action list_collection_items
  • Analyze field types and requirements
  • Identify required vs optional fields
  • Detect reference fields and relationships
  • Collection analysis:
  • Empty collections (0 items)
  • Unused collections (no template page)
  • Large collections (100+ items)
  • Collections with missing required fields

Phase 4: Analysis & Insights

  • Generate insights:
  • Total content count (pages + items)
  • Content health score
  • SEO readiness
  • Recommended improvements
  • Identify issues:
  • Missing SEO metadata
  • Empty collections
  • Orphaned pages
  • Draft content ratio
  • Show relationships:
  • Which pages use which collections
  • Reference field connections
  • Content dependencies

Phase 5: Export & Formatting

  • Ask export format (if user wants full export):
  • Markdown (readable, great for documentation)
  • JSON (machine-readable, for migrations)
  • CSV (spreadsheet-friendly, for analysis)
  • Text summary (console output only)
  • Generate report in requested format
  • Provide actionable insights: Suggest next steps based on findings

Examples

User prompt:

Give me a complete inventory of my site.

Step 1: Initial Report (Standard Inventory)

πŸ“Š Site Audit: MCP Demo#1

**Site Details:**

- Site ID: 6924868ede9d3fbbc3195eb0

- Last published: January 9, 2026

- Last updated: January 9, 2026

- Timezone: Asia/Calcutta

- Primary locale: English (en)

---

**Pages (2 total):**

Static Pages (1):

β”œβ”€β”€ Home (/)

CMS Template Pages (1):

└── Blog Posts Template (/post)

    - Collection: Blog Posts

---

**CMS Collections (1):**

Blog Posts (9 items)

β”œβ”€β”€ Slug: post

β”œβ”€β”€ Fields (8):

β”‚   β”œβ”€β”€ Name (PlainText, required)

β”‚   β”œβ”€β”€ Slug (PlainText, required)

β”‚   β”œβ”€β”€ Post Body (RichText)

β”‚   β”œβ”€β”€ Post Summary (PlainText)

β”‚   β”œβ”€β”€ Main Image (Image)

β”‚   β”œβ”€β”€ Thumbnail image (Image)

β”‚   β”œβ”€β”€ Featured? (Switch)

β”‚   └── Color (Color)

---

**Summary:**

- βœ… 2 pages (1 static, 1 CMS template)

- βœ… 1 CMS collection with 9 published items

- βœ… Site fully published and up-to-date

Would you like a detailed analysis or export in a specific format?

Step 2: Detailed Analysis (when user requests)

πŸ” Detailed Analysis: MCP Demo#1

**Content Health Score: 85/100**

βœ… Strengths:

- All collections have items (no empty collections)

- All pages are published (no drafts)

- Site recently published (Jan 9, 2026)

- Consistent field structure in Blog Posts

⚠️ Areas for Improvement:

- No SEO metadata on template page (missing meta description)

- Limited page count (consider adding About, Contact pages)

- No reference fields (could link categories/authors to posts)

πŸ’‘ Recommendations:

1. Add meta descriptions to all pages for better SEO

2. Consider creating a Categories collection for post organization

3. Add an Authors collection for multi-author blog support

4. Create navigation pages (About, Contact, Privacy Policy)

**Collection Breakdown:**

Blog Posts:

- 9 published items (0 drafts, 0 archived)

- 5 featured posts (56%)

- All required fields populated βœ“

- Field usage:

  - Name: 100% (9/9)

  - Slug: 100% (9/9)

  - Post Body: 100% (9/9)

  - Post Summary: 100% (9/9)

  - Main Image: 100% (9/9)

  - Thumbnail: 100% (9/9)

  - Featured: 100% (9/9)

  - Color: 100% (9/9)

**Sample Items:**

1. "Why Webflow is the Best Choice for 2026" (featured)

2. "Top Webflow Features to Look Forward to in 2026"

3. "Webflow vs. Competitors: Who Will Win in 2026?" (featured)

---

Export this inventory? (markdown/json/csv/no)

Step 3: Export Options

πŸ“₯ Export Format Options:

1. **Markdown** - Human-readable documentation

   - Great for README files, wikis, documentation

   - Preserves structure and formatting

2. **JSON** - Machine-readable structured data

   - Perfect for migrations, integrations

   - Includes all raw API data

3. **CSV** - Spreadsheet-friendly

   - Easy to analyze in Excel/Google Sheets

   - Separate files for pages and collections

Which format would you like? (1/2/3)

Guidelines

Phase 1: Critical Requirements

Site Information:

  • Always fetch complete site details using data_sites_tool with action get_site
  • Include last published and last updated dates
  • Show timezone and locale information
  • Display custom domains if configured

User Options:

Offer multiple detail levels:

  • Quick: Just counts
  • Standard: Pages + collections + basic info
  • Detailed: Full schema + analysis + insights
  • Export: Everything + file output

Phase 2: Pages Analysis

Page Categorization:

  • Separate static pages from CMS template pages
  • Flag archived and draft pages separately
  • Show page slugs/URLs for reference
  • Identify pages with missing SEO metadata

Page Health Checks:

  • Missing meta descriptions
  • Missing OG tags
  • Duplicate slugs (error condition)
  • Orphaned pages (not linked in nav)

Phase 3: Collections Analysis

Collection Details:

For each collection, show:

  • Display name and singular name
  • Slug (URL structure)
  • Total field count
  • Required vs optional fields breakdown
  • Item count (published/draft/archived)
  • Last updated date

Field Analysis:

Categorize by type:

  • Text fields (PlainText, RichText)
  • Media fields (Image, Video, File)
  • Relationship fields (Reference, MultiReference)
  • Data fields (DateTime, Number, Color)
  • Boolean fields (Switch)
  • Selection fields (Option)

Field Validation:

  • Show max length constraints
  • Show validation patterns
  • Flag required fields
  • Identify reference field targets

Phase 4: Analysis & Insights

Content Health Score (0-100):

Calculate based on:

  • SEO metadata completeness (25 points)
  • Content-to-page ratio (20 points)
  • Field utilization (20 points)
  • Recent updates (15 points)
  • Structure quality (20 points)

Issue Detection:

  • πŸ”΄ Critical: Missing required fields, duplicate slugs
  • ⚠️ Warning: Empty collections, missing SEO, drafts
  • πŸ’‘ Suggestion: Add pages, create relationships, organize

Recommendations:

Suggest improvements based on:

  • Missing page types (About, Contact, etc.)
  • Underutilized collections
  • Missing relationships between collections
  • SEO optimization opportunities

Phase 5: Export Formats

Markdown Export:

# Site Audit: [Site Name]

## Site Information

- ID: [site-id]

- Last Published: [date]

## Pages

### Static Pages

- Home (/)

- About (/about)

### CMS Templates

- Blog Post (/post/[slug])

## Collections

### Blog Posts (47 items)

**Fields:**

- Title (PlainText, required)

- Slug (PlainText, required)

- Content (RichText)

...

JSON Export:

{

  "site": {

    "id": "...",

    "name": "...",

    "lastPublished": "..."

  },

  "pages": [...],

  "collections": [...]

}

CSV Export:

Generate separate files:

  • pages.csv: All pages with metadata
  • collections.csv: Collection metadata
  • fields.csv: All fields across collections
  • items.csv: Item counts per collection

Performance Optimization

Batch Processing:

  • For sites with 20+ collections, show progress
  • For collections with 100+ items, paginate counts
  • Provide estimated time for large sites

Error Handling:

  • If data_pages_tool with action list_pages fails, continue with collections
  • If data_cms_tool with action get_collection_details fails, show basic collection info
  • Report partial successes separately
  • Offer to retry failed operations

Data Efficiency:

  • Use pagination for large result sets
  • Only fetch detailed schemas when needed
  • Limit item samples to 3-5 per collection
  • Cache site info for repeat operations

Best Practices

Read-Only Operation:

  • No confirmation needed (read-only)
  • Safe to run multiple times
  • No side effects or modifications

Clear Organization:

  • Group by content type (pages/collections)
  • Use visual hierarchy (β”œβ”€β”€ └──)
  • Show counts prominently
  • Highlight issues with icons (βœ… ⚠️ πŸ”΄ πŸ’‘)

Actionable Output:

  • Always end with recommendations
  • Offer export options for detailed inventories
  • Suggest next steps based on findings
  • Provide comparison against best practices

Version Tracking:

If user runs inventory multiple times:

  • Compare with previous run
  • Show changes (new pages, deleted collections)
  • Track content growth over time
  • Alert on significant changes
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