Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth domains.

When to use this skill

• Marketing deliverables needed: CRO, copy, SEO, analytics, and growth outputs

• Repeatable, high-quality outputs: Asset generation aligned to a single KPI

• Business goal → skill mapping: Convert objectives into specific marketing sub-skills

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Sub-Skill

Description

page-cro

Landing page conversion rate optimization

signup-flow

Signup flow optimization

onboarding

Onboarding experience improvement

form-optimization

Form optimization (fields, UX)

paywall

Paywall/pricing page optimization

Copywriting

Sub-Skill

Description

copywriting

Ad/marketing copy creation

copy-editing

Existing copy improvement

email-sequence

Email sequence design

social-content

Social media content

SEO

Sub-Skill

Description

seo-audit

SEO audit and improvement recommendations

programmatic-seo

Programmatic SEO pages

comparison-page

Comparison page creation

schema-markup

Structured data markup

Ads & Analytics

Sub-Skill

Description

analytics-tracking

Analytics tracking setup

paid-ads

Paid advertising strategy/copy

ab-test

A/B test design

Strategy & Growth

Sub-Skill

Description

launch-strategy

Product launch strategy

pricing-strategy

Pricing strategy

retention

Retention improvement strategy

churn-analysis

Churn analysis

growth-experiments

Growth experiment design

referral-program

Referral program design

content-strategy

Content strategy development

Instructions

Step 1: Define Objective and Constraints

marketing_brief:

  objective: [single KPI - conversion rate, CTR, activation]

  target_audience:

    segment: [customer segment]

    pain_points: [key pain points]

    terminology: [terms they use]

  channel: [LP, email, social, SEO, ads]

  format: [format]

  offer:

    value_prop: [value proposition]

    positioning: [positioning]

    proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the sub-skill that fits the situation:

# For CRO needs

→ page-cro, signup-flow, onboarding, form-optimization, paywall

# For copy needs

→ copywriting, copy-editing, email-sequence, social-content

# For SEO needs

→ seo-audit, programmatic-seo, comparison-page, schema-markup

# For ads/analytics needs

→ analytics-tracking, paid-ads, ab-test

# For strategy/growth needs

→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Create a structured prompt:

## Marketing Asset Request

### Product Context

- **Product**: [product name]

- **Category**: [category]

- **Stage**: [stage - early, growth, mature]

### Audience

- **Segment**: [target segment]

- **Pain Points**: [1-3 pain points]

- **Current State**: [current solution in use]

### Offer

- **Value Prop**: [core value proposition]

- **Differentiator**: [differentiating point]

- **Proof**: [trust factors - numbers, clients, awards]

### Constraints

- **Tone**: [tone - professional, casual, bold]

- **Brand Voice**: [brand voice guide]

- **Do NOT**: [things to avoid]

### Output Format

- [desired format - table, checklist, bullets]

Step 4: Generate and Validate

# Generate

claude task "Generate marketing asset using sub-skill name"

# Validation checklist

- [ ] KPI alignment

- [ ] Target audience fit

- [ ] Brand voice consistency

- [ ] Actionable output

Step 5: Handoff + Measurement

## Implementation Checklist

- [ ] Asset publishing

- [ ] Tracking event setup

- [ ] Success threshold definition

## Tracking Events

| Event | Description | Success Threshold |

|-------|-------------|-------------------|

| page_view | Page view | baseline |

| cta_click | CTA click | +20% vs control |

| signup_complete | Signup complete | +15% vs control |

## A/B Test Proposals

1. [Hypothesis 1]: [variant] vs [control]

2. [Hypothesis 2]: [variant] vs [control]

Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion.

Audience: indie founders building side projects.

Offer: AI co-pilot for product launches.

Output: prioritized CRO changes + A/B tests.

Expected output:

• CRO checklist prioritized by impact/effort

• 3 A/B test hypotheses with expected lift

• Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS.

Audience: ops managers at 50-500 employee companies.

Goal: drive first workflow setup within 7 days.

Expected output:

## Welcome Sequence

### Email 1: Welcome (Day 0)

- **Subject**: Welcome to [Product] - Let's get started

- **Goal**: Account confirmation + quick win

- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)

- **Subject**: See what [Product] can do in 2 minutes

- **Goal**: Feature awareness

- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)

- **Subject**: Create your first workflow (step-by-step)

- **Goal**: Activation milestone

- **CTA**: Create workflow

### Email 4: Use Case (Day 5)

- **Subject**: How [Customer] saved 10 hours/week

- **Goal**: Social proof + inspiration

- **CTA**: Try this template

### Email 5: Check-in (Day 7)

- **Subject**: Need help getting started?

- **Goal**: Rescue non-activated users

- **CTA**: Book a call / Reply for help

## Metrics

| Email | Open Rate Target | CTR Target |

|-------|------------------|------------|

| Email 1 | 60%+ | 30%+ |

| Email 2 | 45%+ | 15%+ |

| Email 3 | 40%+ | 20%+ |

| Email 4 | 35%+ | 12%+ |

| Email 5 | 40%+ | 15%+ |

Example 3: Programmatic SEO

Prompt:

Create a programmatic SEO template for comparison pages.

Target: "[Tool A] vs [Tool B]" searches.

Include: H1, meta description, comparison table, CTA.

Expected output:

• Page template with placeholders

• Schema markup (JSON-LD)

• Internal linking strategy

• Content guidelines per section

Best practices

• One KPI per deliverable: Avoid mixed objectives

• Audience specificity: Use segment-specific needs and terminology

• Instrument measurement: Set up tracking before launch

• Iterate with data: Treat outputs as hypotheses

Common pitfalls

• Mixing multiple objectives: Multiple goals in a single asset

• Missing audience context: Unclear who the asset is for

• No tracking/validation plan: Unable to measure effectiveness

Troubleshooting

Issue: Output is generic

Cause: Vague product/audience information

Solution: Provide positioning, competitors, and proof points

Issue: Output conflicts with brand voice

Cause: No tone/voice constraints provided

Solution: Provide brand do/don't list and sample copy

Issue: Can't measure impact

Cause: Tracking events not defined

Solution: Define events and success thresholds in advance

Output format

## Marketing Asset Report

### Brief Summary

- **Sub-Skill Used**: [sub-skill]

- **Objective**: [KPI]

- **Audience**: [segment]

### Deliverable

[generated asset]

### Implementation Checklist

- [ ] Asset ready

- [ ] Tracking configured

- [ ] Success criteria defined

### A/B Test Plan

| Test | Hypothesis | Metric | Expected Lift |

|------|------------|--------|---------------|

| Test A | [hypothesis] | [metric] | [%] |

Multi-Agent Workflow

Validation & Retrospectives

• Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories

• Round 2 (Analyst): KPI alignment, prompt structure review

• Round 3 (Executor): Output format, actionability check

Agent Roles

Agent

Role

Claude

Brief composition, asset generation

Gemini

Competitor research, trend analysis

Codex

Tracking code generation, automation

Metadata

Version

• Current Version: 1.0.0

• Last Updated: 2026-01-21

• Compatible Platforms: Claude, ChatGPT, Gemini, Codex

Related Skills

• presentation-builder

• frontend-design

• image-generation

Tags

#marketing #cro #copywriting #seo #analytics #growth #automation