$28

Research competitor landing pages

belt app run tavily/search-assistant --input '{

"query": "best SaaS landing page examples 2024 conversion rate"

}'

## Above-the-Fold Formula

Everything visible before scrolling must communicate value in 5 seconds.

┌─────────────────────────────────────────────────┐

│ [Logo] [Nav] [CTA Button] │

│ │

│ Headline (6-12 words) │

│ ───────────────────────── │

│ Subheadline (15-25 words) [Hero Image] │

│ showing the │

│ [Primary CTA Button] OUTCOME, not │

│ "Start Free Trial" the product │

│ │

│ Social proof: "Trusted by 10,000+ teams" │

│ [logo] [logo] [logo] [logo] [logo] │

└─────────────────────────────────────────────────┘

### The 5 Elements

| Element | Rule | Example |

|---------|------|---------|

| **Headline** | 6-12 words, states the outcome | "Ship docs in minutes, not days" |

| **Subheadline** | 15-25 words, expands on how | "AI-powered documentation that writes itself from your codebase. No templates needed." |

| **Hero image** | Shows the OUTCOME, not the product | Person looking satisfied at results, not a screenshot of your UI |

| **Primary CTA** | Action verb + value | "Start Free Trial" not "Submit" or "Learn More" |

| **Social proof** | Logos, count, or micro-testimonial | "Trusted by 10,000+ teams at [logos]" |

## Headlines

### Formulas That Convert

| Formula | Example |

|---------|---------|

| [Outcome] without [pain] | "Beautiful docs without the design skills" |

| [Outcome] in [timeframe] | "Launch your site in 5 minutes" |

| The [better way] to [common task] | "The faster way to build APIs" |

| Stop [pain]. Start [outcome]. | "Stop guessing. Start knowing." |

| [Number] [things] to [outcome] | "One tool to manage all your data" |

### What Makes Headlines Fail

❌ "Welcome to Our Platform" (says nothing about value)

❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics)

❌ "We Help Businesses Grow" (vague, generic)

❌ "Next-Generation Enterprise Software" (what does it DO?)

✅ "Turn customer feedback into product features, automatically"

✅ "The spreadsheet that thinks like a database"

✅ "Find and fix bugs before your users do"

## Hero Images

### Show the Outcome, Not the Product

❌ Screenshot of your dashboard (boring, hard to parse at a glance)

❌ Abstract geometric background (says nothing)

❌ Stock photo of a handshake (cliché)

✅ Person looking satisfied at clear results on their screen

✅ Before/after transformation

✅ The end result of using your product

Outcome-focused hero

belt app run falai/flux-dev-lora --input '{

"prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones",

"width": 1248,

"height": 832

}'

Product-in-context hero

belt app run bytedance/seedream-4-5 --input '{

"prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional",

"size": "2K"

}'

## CTA Buttons

### Text

Good CTAs
Bad CTAs

"Start Free Trial"
"Submit"

"Get Started Free"
"Click Here"

"See It in Action"
"Learn More" (low commitment)

"Create Your First Report"
"Sign Up" (vague)

"Try Free for 14 Days"
"Register"

**Formula:** Action verb + value/outcome + (optional: reduce risk)

### Design

Element
Rule

Color
High contrast with background — must be the most visible element

Size
Minimum 44px height (tap target), wide enough for text + padding

Position
Above the fold, repeated after each major section

Whitespace
Generous padding around button, don't crowd it

Secondary CTA
If needed, use text link below ("or watch a demo")

## Section Order

The proven sequence for landing pages:

Section
Purpose
Key Element

1. **Hero**
Core value, primary CTA
Headline + image + CTA

2. **Social Proof**
Build trust
Logos, numbers, badges

3. **Problem**
Create empathy
Pain point they recognize

4. **Solution/Features**
Show how you solve it
3 key features with visuals

5. **How It Works**
Reduce complexity
3 steps: sign up, configure, benefit

6. **Testimonials**
Prove it works
2-3 specific customer quotes

7. **Pricing**
Enable decision
Clear tiers, highlight recommended

8. **FAQ**
Handle objections
5-7 common questions

9. **Final CTA**
Capture remainders
Repeat primary CTA with urgency

## Social Proof Types

Type
Impact
Placement

**Company logos**
Fastest to process, high trust
Below hero

**User count**
Scale signal
Hero or social proof bar

**Star rating**
Product quality
Near CTA

**Testimonials**
Detailed credibility
Dedicated section

**Case study stats**
Specific proof
Feature sections

**Trust badges**
Security/compliance
Near forms, pricing, footer

Research for social proof stats

belt app run exa/answer --input '{

"question": "What is the average conversion rate for SaaS landing pages with social proof vs without?"

}'

## Form Design

Rule
Impact

Every field reduces conversion ~11%
Minimize fields

Name + Email = maximum for signups
Don't ask for phone, company, role

Single-column layout
Don't use multi-column forms

Inline validation
Show errors immediately, not on submit

Clear error messages
"Email is required" not "Error in field 3"

Submit button text = action
"Create Account" not "Submit"

## Mobile Optimization

Rule
Why

CTA button full width
Easy to tap with thumbs

Sticky CTA on scroll
Always accessible

No horizontal scrolling
Breaks mobile layout

Font minimum 16px
iOS zooms inputs below 16px

Tap targets minimum 48x48px
Apple HIG, Google Material

Images responsive
Don't overflow viewport

Prioritize headline + CTA
Simplify above-the-fold

## OG Image for Sharing

Generate an OG image for the landing page

belt app run falai/flux-dev-lora --input '{

"prompt": "clean professional social sharing card, product name and tagline on modern gradient background, minimal design, corporate tech aesthetic, 1200x630 aspect ratio equivalent",

"width": 1200,

"height": 630

}'

Or use html-to-image for a template-based approach

belt app run infsh/html-to-image --input '{

"html": "<div style=\"width:1200px;height:630px;background:linear-gradient(135deg,#667eea,#764ba2);display:flex;align-items:center;justify-content:center;font-family:sans-serif;color:white\"><div style=\"text-align:center\"><h1 style=\"font-size:48px;margin:0\">DataFlow</h1><p style=\"font-size:24px;opacity:0.9\">Ship docs in minutes, not days</p></div></div>"

}'

## Page Speed

Rule
Target
Why

Hero image
< 200 KB
First thing to load

Total page weight
< 2 MB
Mobile data, patience

Lazy load below-fold
Always
Only load what's visible

Minimize JavaScript
< 200 KB
Blocks rendering

LCP (Largest Contentful Paint)
< 2.5s
Google Core Web Vitals

## Common Mistakes

Mistake
Problem
Fix

No clear headline
Visitor doesn't know what you do
6-12 words, outcome-focused

CTA says "Learn More"
Too low commitment
Action verb + specific value

Hero is a product screenshot
Hard to parse, boring
Show the outcome, use lifestyle imagery

Multiple competing CTAs
Decision paralysis
One primary CTA, one secondary max

No social proof
No trust signal
Add logos, counts, or testimonials

Too many form fields
Conversion drops ~11% per field
Name + email maximum

Desktop-only design
60%+ traffic is mobile
Design mobile-first

No urgency in final CTA
Visitors leave and forget
"Start your free 14-day trial"

## Related Skills

npx skills add inference-sh/skills@ai-image-generation

npx skills add inference-sh/skills@web-search

npx skills add inference-sh/skills@prompt-engineering