SKILL.md
Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
- Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
-
Create the battlecard with these sections:
Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
Quick Comparison
Capability
Us
Them
Winner
[Feature area 1]
[Our approach]
[Their approach]
[Us/Them/Tie]
[Feature area 2]
...
...
...
Pricing
...
...
...
Support
...
...
...
Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
Common Objections & Responses
Prospect Says
Respond With
"Competitor X has [feature]"
"[Our alternative approach and why it's better for them]"
"They're cheaper"
"[Value framing: total cost of ownership, ROI, hidden costs]"
"They're more established"
"[Our advantages: speed, innovation, focus, support]"
Landmines to Plant
Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
-
Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.