SKILL.md
$27
Format
Length
Skippable
Best For
TrueView Skippable
12 sec+
After 5 sec
Reach; large audiences
TrueView Non-skippable
15–20 sec
No
Full message; guaranteed view
TrueView for Action
—
—
Conversions; CTA-focused
Bumper
6 sec or less
No
Brand awareness; memorable; lower cost
Discovery (In-Feed)
Thumbnail + text
—
Search, related videos, homepage; interest targeting
Format Selection
Goal
Format
Brand awareness
Bumper
Website traffic
TrueView
Conversions
TrueView for Action
Interested audiences
Discovery
Creative Guidelines
- Bumper: Quick, memorable; brand message in 6 sec
- TrueView: Hook in first 5 sec (skippable); deliver value before skip
- Discovery: Thumbnail + headline; appears like organic video
Output Format
- Format recommendation
- Creative specs (length, hook, CTA)
- Targeting notes
- Pre-launch checklist
Related Skills
- google-ads: Google Ads platform; YouTube runs through Google Ads
- youtube-seo: Organic YouTube; video optimization
- video-marketing: Video script, hook structure
- paid-ads-strategy: When to use video ads; channel selection