website-structure

When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill website-structure
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$28

Priority

Pages

Notes

Must Have

Home, Product/Features, Pricing, Blog, About, Privacy, Terms, Contact

Essential for trust and conversion; Pricing: public page in nav for self-serve; enterprise-only may use "Contact sales" instead; see pricing-page-generator (Visibility & Placement)

Great to Have

Testimonials, FAQ, Sitemap (HTML), 404, Refund/Returns

Support UX and SEO

Optional

Search Results, News, Careers, Disclosure

Situational

Traffic-driven

Category/Collection pages

For content-heavy or e-commerce; needs Category + Tags

Generic Template Structure

Applicable to SaaS, tools, and content sites. Adapt by removing unused nodes (e.g. no API → drop API) and adding specific modules (e.g. industry, region).

Section

Typical Paths

Page Skills

Root

/, /features, /pricing, /demo, /contact

homepage-generator, features-page-generator, pricing-page-generator

Tools

/tools, /free-tools; hub + per-tool pages

tools-page-generator; free tools for lead gen; often SPA; programmatic; see programmatic-seo

Resources

/blog, /changelog, /glossary, /faq, /tutorials

blog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator

Partnership

/affiliate, /startups, /ambassadors

affiliate-page-generator, landing-page-generator

Legal

/terms, /privacy, /careers

terms-page-generator, privacy-page-generator, careers-page-generator

Competitor

/alternatives, /compare, /migrate

alternatives-page-generator, migration-page-generator

Standalone

/dashboard, /login, /signup, /docs, /api, /status, /support

signup-login-page-generator, docs-page-generator, api-page-generator, status-page-generator

Growth Strategy → Structure Mapping

Structure reflects growth strategy. Subdirectories signal channels:

Goal

Path Example

Page/Channel

Affiliate conversion

/affiliate

affiliate-page-generator

Education/student plan

/education, /startups, /student-discount

education-program, startups-page-generator

Multi-language

/zh-CN, /ja

localization-strategy

Community

/ambassadors, /showcase

creator-program, landing-page-generator

B2B / Enterprise

Solutions (industry-first), Use cases (scenario-first; can be sub-pages), Customer stories

solutions-page-generator, use-cases-page-generator, customer-stories-page-generator

Developer product

/api, /docs, /status

api-page-generator, docs-page-generator, status-page-generator

User feedback

Feedback, Roadmap

feedback-page-generator; External (Canny, FeatureBase)

Plugins/Integrations

/integrations, /plugins

integrations-page-generator, category-page-generator

Giveaway/Contest

/giveaway

contest-page-generator

Domain Structure (Multiple Products)

When planning for multiple products or brands, see domain-architecture for subfolder vs subdomain vs independent domain. This skill covers page structure within a single domain. For initial domain choice (Brand vs PMD vs EMD, TLD), see domain-selection.

Planning Workflow

  • Trim modules: Remove irrelevant nodes (e.g. no API → drop /api, /docs)
  • Add specifics: Industry pages, region, product variants
  • Assign URLs: Per node; follow url-structure (lowercase, hyphens, short, keyword-rich)
  • Export list: "Page type + URL + Priority" for dev scheduling
  • Tech stack: Match page types to services (DNS, auth, CMS, status page, etc.)
  • Iterate: Expand with new features, markets; keep structure clear

Structure Principles

Principle

Guideline

Flat structure

Max 4 clicks from homepage to any page; improves crawlability and weight distribution

Early planning

Plan structure before growth; can start right after domain purchase

Sitelinks

Good structure + TOC + authoritative internal links → natural sitelinks in SERP (cannot be forced via schema); see serp-features

Orphan prevention

Every page needs internal links; see site-crawlability and internal-links

Features vs Use cases

/features = capability-first; /use-cases = scenario-first; differentiate content angle, link between, avoid overlap; see features-page-generator, use-cases-page-generator

Clear navigation

Clear hierarchy and nav improve task completion; users find what they need faster; see navigation-menu-generator

Pricing placement

Marketing site: /pricing in main nav for prospects; in-app: Settings → Billing in sidebar for logged-in users (subscription management). Enterprise-only: "Contact sales" may replace public pricing page; see pricing-page-generator

Homepage Module Reference

See homepage-generator for common modules (Headline, Subheadline, CTA, Benefits, Social Proof, etc.), navigation options, and hero-generator for hero design.

Output Format

  • Page list with priority (Must Have / Great to Have / Optional)
  • URL structure (paths per section)
  • Growth mapping (which paths support which channels)
  • Next steps: url-structure for URL rules; xml-sitemap for submission; site-crawlability for audit

References

  • Website structure SEO guide — Alignify: structure importance, page priority, generic template, planning workflow, growth mapping, homepage modules
  • skills-reference §2 (docs/skills-reference.md#2-page-taxonomy) — Full page types, website-type matrix, core vs extended; use for page selection

Related Skills

  • seo-strategy: SEO workflow order; structure planning fits before Technical phase
  • domain-selection: Initial domain choice; do before structure when choosing domain
  • domain-architecture: Subfolder vs subdomain vs independent; do before structure if domain decision pending
  • url-structure: URL optimization, hierarchy, slugs; apply after structure is defined
  • site-crawlability: Crawlability, orphan pages, redirects; audit existing structure
  • internal-links: Link strategy, hub-spoke; implement after pages exist
  • xml-sitemap: Sitemap creation; include planned URLs
  • breadcrumb-generator: Breadcrumb for hierarchy; large sites, e-commerce
  • navigation-menu-generator: Nav design; primary, footer, mobile
  • content-strategy: Content clusters, pillar pages; complements structure planning
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