SKILL.md
$27
Identify:
- Context: Article, social post, infographic, email, landing page
- Channels: Which platforms will use this visual
- Repurposing: Will this visual be adapted for other formats?
1. When to Use Images
Content Type
Visual Need
Notes
Article / Blog
Hero image, in-article images, screenshots
See image-optimization for web (alt, WebP, LCP)
Social post
Single image, carousel, or link preview
Platform-specific specs below
Infographic
Primary format; data visualization
Repurpose to social (cropped), blog (full)
Case study
Customer photo, results chart, logo
Repurpose to LinkedIn carousel, blog
Product update
Screenshot, feature graphic
Changelog, email, social
Header image, inline graphics
Keep lightweight; many clients block images
Landing page
Hero, trust badges, screenshots
See hero-generator, image-optimization
2. Website vs Social vs Email
Context
Priority
Skill
Website
Alt text, WebP, LCP, responsive, lazy loading
image-optimization
Social posts
Platform dimensions, aspect ratio, file size
Platform skills (X, LinkedIn, Pinterest, etc.)
OG / Twitter Cards
1200×630, 1200×675 for link previews
open-graph, twitter-cards
Inline-friendly; avoid heavy images; alt for blocked
email-marketing
3. Platform Image Specs (Social)
Platform
Post Image
Stories / Reels
Profile
Notes
X (Twitter)
1200×675 (16:9), 800×800
—
400×400
See twitter-x-posts
1200×627, 1200×1200; carousel up to 20
—
400×400
See linkedin-posts; vertical preferred on mobile
1000×1500 (2:3)
—
165×165
Alt text ~25% more impressions; see pinterest-posts
1080×1350 (4:5), 1080×1080
1080×1920 (9:16)
320×320
4:5 outperforms square on feed
1200×630, 1080×1080
1080×1920
320×320
YouTube
Thumbnail 1280×720
—
800×800
General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
4. Visual Repurposing
Principle: One core visual → multiple crops/formats → multiple channels.
Core Visual
Adaptations
Channels
Infographic
Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X)
Blog, LinkedIn, Instagram, X
Case study graphic
Hero (blog), single slide (LinkedIn), story (Instagram)
Blog, LinkedIn, Instagram
Product screenshot
Hero (landing), post (X, LinkedIn), email header
Website, social, email
Quote graphic
Square (X, LinkedIn), 4:5 (Instagram)
X, LinkedIn, Instagram
Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
5. Visual-First Content Planning
- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
- Repurposing column: In calendar, note which core piece becomes which visual format for which channel
- Asset library: Organize by campaign/theme; tag for reuse
6. Format-Specific Notes
Infographics
- Dimensions: 800–1200px width; height varies by content
- Export: PNG for web; PDF for download
- Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
Social Post Images
- Text overlay: Keep minimal; many platforms deprecate text-heavy images
- Branding: Logo in corner; consistent with brand-visual-generator
- Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices
Article / Blog Images
- Hero: Often LCP candidate; optimize per image-optimization
- In-article: Support narrative; alt text, captions per image-optimization
- Screenshots: Annotate when helpful; keep file size low
Output Format
- Visual plan (what images for what content)
- Specs by context (platform dimensions, format)
- Repurposing map (one visual → multiple outputs)
- References to platform skills and image-optimization
Related Skills
Content & Strategy
- content-marketing: Content types, formats, repurposing; visual content is part of content mix
- content-strategy: SEO topic clusters; article visuals
- copywriting: Copy pairs with visuals; headlines for image posts
Platform (Image Specs)
- twitter-x-posts: X post image specs
- linkedin-posts: LinkedIn image specs
- pinterest-posts: Pinterest Pin dimensions, alt text
- reddit-posts: Reddit image post context
Website & SEO
- image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
- open-graph, twitter-cards: Link preview images
- hero-generator: Hero section visuals
Other
- brand-visual-generator: Typography, colors, imagery tone; visual consistency
- video-marketing: Video thumbnails; video as visual format
- video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization