SKILL.md
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Format
Length
Use
Platforms
Short-form
15–60 sec
Hooks, tips, UGC-style; 90% watch daily
TikTok, Reels, Shorts
Long-form
3–15+ min
Deep dives; tutorials; Gen Z discovers via short, engages with long
YouTube
Optimal short-form length: 31–60 seconds for higher completion rates.
Critical First 3 Seconds
71% of viewers decide within 3 seconds whether to continue. Hook types:
Hook Type
Example
Story-driven
"Three months ago, I had zero subscribers..."
Contrarian
"Everyone says X. Here's why they're wrong."
Question
"Why do 90% of startups fail at this?"
Result-focused
"I went from 0 to 10K in 30 days. Here's how."
Script Structure (Short-Form)
Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)
Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.
Platform-Specific Hooks
Platform
Hook Length
Notes
TikTok
2 seconds
High energy; 4,000-char captions for SEO
Instagram Reels
3 seconds
Polished aesthetics; penalizes TikTok watermarks
YouTube Shorts
3–5 seconds
Searchable titles; keyword-rich descriptions
UGC-Style Content
- Authenticity > polish: UGC-style generates 50%+ of engagement
- Trust: 86% of consumers trust brands publishing UGC more than polished ads
Long-Form Script Structure
- Hook (0–30 sec): Promise; why watch
- Intro (30–60 sec): Context; what you'll cover
- Body: Sections with clear transitions
- CTA: Subscribe; link; next step
- Outro: Recap; repeat CTA
Output Format
- Format (short vs long) recommendation
- Hook options (2–3 variants)
- Script (timestamped if long-form)
- CTA placement
- Platform optimization notes
Related Skills
- tiktok-captions: TikTok caption, video specs, script
- tiktok-ads: TikTok ad creative
- content-marketing: Video as content format; repurposing
- youtube-seo: YouTube SEO, description, thumbnail (platform skill)
- video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube