top-banner-generator

When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner,"…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill top-banner-generator
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Use

Example

Lead capture

Newsletter, lead magnet, demo request

Promo

Discount code, flash sale, free shipping threshold

Urgency

Limited-time offer, countdown

Trust

Guarantee, security, shipping info

Launch

Product launch, event, cross-sell

Discount Banner Types

Discount Type

Banner Example

Related

Annual discount

"Save 20% with annual billing"

discount-marketing-strategy

Student/education

"Students: 30% off today, 15% off ongoing"

education-program

Startups/education

"Startups: Special pricing — Apply now"

startups-page-generator

BFCM / seasonal

"Black Friday: 25% off — Use code BF25"

discount-marketing-strategy

First-time

"New users: 20% off first year"

discount-marketing-strategy

Referral code

"Get $10 off — Refer a friend"

referral-program

Placement: Discount banner is P1 for student/education (homepage); pricing page also shows. See education-program for placement priority (registration P0, pricing P1, banner P1).

Design

  • Clear hierarchy: Message + CTA in ~400ms "blink test"
  • Minimal copy: One line typical; link for "Learn more"
  • High contrast: Stand out from page; CTA color distinct
  • Mobile-first: 70%+ traffic on mobile; thumb-friendly close/CTA

Technical

  • Desktop: 1920x600px keeps content above fold; 16:9 common
  • Mobile: 800x1200px (2:3 portrait); use separate assets, not scaled
  • Performance: Optimize images; oversized banners hurt LCP and SEO

Avoid

  • Crowding the header; leave space for nav and logo
  • Too many CTAs; one primary action
  • Stale messaging; refresh every 2-4 weeks

Output Format

  • Message and CTA copy
  • Placement (sticky top, below header)
  • Targeting (all vs segment)
  • Design notes (contrast, mobile)

Related Skills

  • discount-marketing-strategy: Promo/discount strategy; banner displays discount code; 30–50% redemption lift
  • education-program: Student discount banner (P1 placement); "Students: X% off" copy
  • pricing-page-generator: Discount banner supports pricing page; Special programs, promo placement
  • cta-generator: Banner CTA design
  • newsletter-signup-generator: Lead capture in banner
  • brand-visual-generator: Colors, typography for banner
  • navigation-menu-generator: Banner sits above or integrates with nav
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