SKILL.md
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Use
Example
Lead capture
Newsletter, lead magnet, demo request
Promo
Discount code, flash sale, free shipping threshold
Urgency
Limited-time offer, countdown
Trust
Guarantee, security, shipping info
Launch
Product launch, event, cross-sell
Discount Banner Types
Discount Type
Banner Example
Related
Annual discount
"Save 20% with annual billing"
discount-marketing-strategy
Student/education
"Students: 30% off today, 15% off ongoing"
education-program
Startups/education
"Startups: Special pricing — Apply now"
startups-page-generator
BFCM / seasonal
"Black Friday: 25% off — Use code BF25"
discount-marketing-strategy
First-time
"New users: 20% off first year"
discount-marketing-strategy
Referral code
"Get $10 off — Refer a friend"
referral-program
Placement: Discount banner is P1 for student/education (homepage); pricing page also shows. See education-program for placement priority (registration P0, pricing P1, banner P1).
Design
- Clear hierarchy: Message + CTA in ~400ms "blink test"
- Minimal copy: One line typical; link for "Learn more"
- High contrast: Stand out from page; CTA color distinct
- Mobile-first: 70%+ traffic on mobile; thumb-friendly close/CTA
Technical
- Desktop: 1920x600px keeps content above fold; 16:9 common
- Mobile: 800x1200px (2:3 portrait); use separate assets, not scaled
- Performance: Optimize images; oversized banners hurt LCP and SEO
Avoid
- Crowding the header; leave space for nav and logo
- Too many CTAs; one primary action
- Stale messaging; refresh every 2-4 weeks
Output Format
- Message and CTA copy
- Placement (sticky top, below header)
- Targeting (all vs segment)
- Design notes (contrast, mobile)
Related Skills
- discount-marketing-strategy: Promo/discount strategy; banner displays discount code; 30–50% redemption lift
- education-program: Student discount banner (P1 placement); "Students: X% off" copy
- pricing-page-generator: Discount banner supports pricing page; Special programs, promo placement
- cta-generator: Banner CTA design
- newsletter-signup-generator: Lead capture in banner
- brand-visual-generator: Colors, typography for banner
- navigation-menu-generator: Banner sits above or integrates with nav