SKILL.md
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Dimension
Tools
Features
Monetization
Free; not primary revenue
Paid product capabilities
Purpose
Lead gen, traffic, trust
Conversion, evaluation
Content
Standalone utility; excerpt from product
Full product capability list
Scale
Many tools; programmatic keywords
Fewer, curated
Format
Often SPA; toolkit hub
Benefit-led grid/list
User intent
"I need to do X now" (task)
"What can this product do?" (evaluation)
Tool Page Structure
Section
Purpose
Headline
Task-focused; "Free [X] Checker" or "Calculate [Y] in Seconds"
Tool UI
Input → process → output; minimal friction
Instructions
1–3 steps; "Enter URL → Click Analyze → Get Results"
Tool description
What it does, who it's for; SEO content
FAQ
Tool-specific: "What is [X]?", "How is [Y] calculated?"
CTA
"Get full access" / "Try [Product] free" — link to main product
Related tools
Internal links to other tools in toolkit
Toolkit Hub Page Structure
Section
Purpose
Headline
"Free [Category] Tools" or "Free Tools to [Outcome]"
Category tabs/sections
e.g., SEO Tools, AI Writing Tools, Local SEO (Semrush pattern)
Tool cards
Name, one-line benefit, CTA to tool page
How to use
Short ordered procedure (often 3 steps for hubs); e.g. Choose tool → Enter info → Get results. Section H2 per howto-section-generator—prefer outcome/tool-led (“How to use these tools”) or “In N steps …” only when N matches the visible steps
CTA
"Access 50+ tools with free account"
Social proof
Logos, "Trusted by X brands"
Tool Types (Common Patterns)
Type
Examples
Programmatic potential
Calculators
ROI, LTV, loan, salary, carbon footprint
"[X] calculator" keywords
Checkers
SEO, backlink, plagiarism, grammar, keyword rank
"[X] checker" keywords
Converters
Unit, currency, file format, encoding
"[X] to [Y] converter"
Generators
Sitemap, meta tags, FAQ schema, titles
"[X] generator" keywords
Analyzers
Content, readability, sentiment
"[X] analyzer" keywords
Best Practices
Lead Gen Focus
- Taste of product: Tool delivers instant value; CTA offers "more" (full product, higher limits)
- No signup preferred for top-of-funnel; email gate or limits for bottom-of-funnel tools
- Usage limits: e.g., 3 checks/day free → upgrade for unlimited (Semrush, Ahrefs pattern)
Same ICP, Lower Friction
- Extract from product: One capability from full product; low dev cost
- Same keywords: Tools rank for "[X] tool" while product ranks for "[X] software"
- Bridge: Tool users → trial signup when they hit limits or need more
Programmatic SEO
- Keyword patterns: "[keyword] checker," "[city] [tool]," "[X] calculator" — template + data
- Scale: Many tools; each targets long-tail; see programmatic-seo
- Template: Same structure per tool; unique input/output, FAQ, meta
Technical
- SPA-friendly: Single page, client-side processing; fast load
- Schema: SoftwareApplication, HowTo for tool pages
- Mobile-first: Tools often used on-the-go
URL Structure
Pattern
Example
Hub
/tools, /free-tools
Category
/free-tools/seo, /tools/calculators
Per tool
/free-tools/seo-checker, /tools/roi-calculator
SEO
- Intent: Informational + Transactional (task completion)
- Title: "Free [X] Tool | [Product]" or "[X] Checker — No Signup"
- Programmatic: Template + keyword/data; avoid thin content; each tool adds unique value
Output Format
- Tool list (types, names, keywords)
- Toolkit hub structure (if multiple tools)
- Per-tool page structure (sections, CTA placement)
- Gate strategy (no signup vs email vs limits)
- Internal linking (hub ↔ tools, tools ↔ product)
- Programmatic template (if scaling)
- SEO metadata
Related Skills
- card: Tool card structure; name, benefit, CTA; grid layout for toolkit hub
- grid: Toolkit hub grid layout; responsive columns
- features-page-generator: Tools ≠ features; tools are free lead gen; features are paid capabilities; link from tools to product/features
- programmatic-seo: Tools at scale; template + data; keyword patterns
- resources-page-generator: Tools can be a section in resources; or standalone /tools
- landing-page-generator: Tool page as lead-capture LP when gated
- schema-markup: SoftwareApplication, HowTo for tool pages
- howto-section-generator: "How to use" step section; HowTo JSON-LD with tool usage copy