SKILL.md
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Section
Purpose
Headline
"Built for Startups" or "Free for Students"
Value
Why this program; what they get
Eligibility
Who qualifies; how to verify
Offer
Discount %, free months, credits
Proof
Startups/students who use us
CTA
Apply, get started, claim offer
Best Practices
Eligibility
- Clear criteria: "Pre-seed to Series A" or ".edu email"
- Verification: Application, form, or self-serve
- Abuse prevention: Limit per company; revoke if ineligible
Messaging
- Empathy: "We've been there"; "Grow with us"
- Social proof: "X startups use [Product]"
- Urgency: Limited spots; apply by date (if applicable)
Conversion
- Low friction: Short form; or instant with .edu
- Follow-up: Email sequence for applicants
- Link to pricing: Full pricing for reference
Placement: When Standalone vs Embed
Approach
When
Embed in pricing
Student as tier or block; no separate page; single decision point
Registration flow
When discount applies at signup, registration is P0; pricing page P1
Standalone page
/education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists
Output Format
- Headline and value proposition
- Eligibility criteria
- Offer details
- Application flow
- Internal links (pricing, features)
- SEO metadata
Related Skills
- education-program: Student/education discount channel; verification, placement, discount structure
- discount-marketing-strategy: Startups/education discount programs; campaign design
- pricing-page-generator: Link to full pricing; program as special tier; Special programs section
- landing-page-generator: Startups page is a landing page
- use-cases-page-generator: "For startups" use case
- customer-stories-page-generator: Startup case studies