SKILL.md
Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.
Identify:
- Service count: One overview or multiple service pages
- Audience: B2B, B2C, or both
- Conversion goal: Contact, quote, booking
Best Practices
Structure
Approach
When
Single page
Few services; compact overview
Hub + detail
Many services; main page links to each
Service tiers
Packages, pricing tiers
Essential Elements
Element
Purpose
Service overview
What you offer; who it's for
Benefits
Outcomes, not just features
Process
How you work; steps
Proof
Case studies, testimonials
CTA
Contact, get quote, book call
Content
- Benefit-first: Solve problems; outcomes
- Clear scope: What's included
- Differentiation: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- Structure (single vs. hub)
- Service descriptions
- CTA placement
- SEO metadata
Related Skills
- landing-page-generator: Service landing page; CTA to contact, quote, or booking
- contact-page-generator: Services CTA often goes to contact form
- url-structure: Service URL hierarchy (e.g. /services/web-development)
- features-page-generator: For SaaS; services for service businesses
- pricing-page-generator: Service pricing
- customer-stories-page-generator: Proof for services
- title-tag, meta-description, page-metadata: Services page metadata