SKILL.md
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Section
Guideline
Header
Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo
Headline
Under 100 chars; strong action verbs; "Why should I care?"
Subheadline
Optional; additional context
Dateline
City, state, date
Lead
50–75 words; all 5 W's (Who, What, When, Where, Why)
Body
1–2 paragraphs; inverted pyramid; most newsworthy first
Quote
Executive/stakeholder; perspective, not fact repetition
Boilerplate
2–3 sentence company description
Media contact
Name, email, phone
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel