public-relations

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release,"…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill public-relations
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Section

Guideline

Header

Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo

Headline

Under 100 chars; strong action verbs; "Why should I care?"

Subheadline

Optional; additional context

Dateline

City, state, date

Lead

50–75 words; all 5 W's (Who, What, When, Where, Why)

Body

1–2 paragraphs; inverted pyramid; most newsworthy first

Quote

Executive/stakeholder; perspective, not fact repetition

Boilerplate

2–3 sentence company description

Media contact

Name, email, phone

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

  • Add perspective or emotion
  • Avoid generic corporate-speak
  • Don't repeat facts already stated

Writing Style

  • AP style
  • Short paragraphs (one idea each)
  • Clear language for easy journalist adaptation
  • Data and context to support claims

Output Format

  • Headline and subheadline
  • Lead paragraph
  • Body copy
  • Quote suggestion
  • Boilerplate

Related Skills

  • media-kit-page-generator: Media kit for press (assets)
  • press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
  • branding: Brand voice for PR copy
  • cold-start-strategy: Product Hunt, launch channels
  • product-launch: GTM; PR as launch channel
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