SKILL.md
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- GTM strategy defined (see gtm-strategy)
- PMF validated (see pmf-strategy)
- Target market and ICP clear
- Messaging consistent across teams
- Channel mix chosen (PR, paid, organic, email)
- Timeline and milestones set
- Cross-functional owners assigned (RACI)
Channel Mix
Channel
Use
Skills
PR
Press release, media relations
public-relations
Paid ads
Scale acquisition post-PMF
paid-ads-strategy
Organic
SEO, content, community
seo-strategy, content-marketing
Announcement to existing users
email-marketing
Product Hunt / Directories
Launch-day buzz; early adopters
cold-start-strategy, directory-submission
Critical Success Factors
Factor
Guideline
PMF first
Validate product-market fit before scaling; see pmf-strategy
GTM alignment
One clear story; all teams use same messaging; see gtm-strategy
Avoid rush
Most failures = scale before PMF
Output Format
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- public-relations: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch