SKILL.md
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Phase
Days
Actions
Teaser
30–21
Build "notify me" page; decide self-hunt vs hunter; engage in community
Supporters
20–11
Build list of 200+ (makers, industry contacts, followers, users)
Assets
10–3
Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before
Launch day
2–1
Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific
Product Hunt Fields
Field
Spec
Tagline
≤60 chars; no emojis unless part of product name; catchy, benefit-focused
Gallery
1270×760 px recommended; readable, show product value
Demo video
<2 minutes; optional but recommended
First comment
Post immediately; story-driven, not feature list; significantly impacts engagement
Topic tags
3–5 relevant; match Product Hunt taxonomy
Launch Day Strategy
Practice
Guideline
Timing
Tuesday–Thursday; 12:01am Pacific works best
Narrative
Create story (problem → solution), not feature list
Engagement
Reply to every comment; thank supporters; answer questions
Avoid
Begging for upvotes (risk of shadowban)
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations
Outcome
Upvotes
Placement
Poor
50–100
—
Average
200–400
Top 10
Good
500–800
Top 5
Great
800+
Product of the Day
Beyond Listing
Offering
Use When
Product Hunt Daily
Newsletter feature; high-intent audience
Social promotion
PH shares on X, LinkedIn; launch-day amplification
Featured placement
Paid promotion options
Post-Launch
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
Related Skills
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution