SKILL.md
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Format
When to Use
Placement
Full page
Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR"
/press, /news, /in-the-news
Section
Sparse coverage (1–10); quick credibility; logo strip or quote carousel
Homepage below hero; About page; footer
Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.
Full Page Structure
Element
Guideline
Coverage list
Chronological or by publication; headline, outlet, date, link
Separation
Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility
Types
News, podcasts, video features, awards, "Best X" lists
Contact
Media inquiries; link to media kit
Dates
Optional on evergreen content; omit to keep timeless
Section Structure ("As Seen In" / "As Featured In")
Element
Guideline
Logos
Publication logos; high-contrast, consistent size
Placement
Below hero/CTA; above fold or just below
Quote
Optional: one compelling snippet; extract from best coverage
Link
Optional: "See all coverage" → full page if exists
Avoid: Clutter; too many logos; low-authority outlets that dilute trust.
Content Types to Aggregate
Type
Example
News articles
Forbes, Bloomberg, TechCrunch, industry trade
Podcasts
Interview features, guest appearances
Video
TV segments, YouTube features
Awards
"Best X 2024," "Top 10 Startups"
Reviews
Product reviews, roundups
Trust Principles
- Third-party > self-authored: Media mentions beat press releases for credibility
- Authority matters: Forbes, Bloomberg > unknown blogs
- Recency: Recent coverage signals active business; update regularly
Output Format
- Format (full page vs section) recommendation
- Structure (elements, order)
- Copy (headline, intro if full page)
- Placement (URL, page location)
- SEO: Index for "company name press" / "company name news"; or noindex if thin
Related Skills
- media-kit-page-generator: Press assets for journalists; press coverage page can link to media kit; distinct purposes (coverage = social proof for visitors; media kit = assets for press)
- homepage-generator: "As Seen In" section often on homepage
- about-page-generator: Press quotes can appear on About
- customer-stories-page-generator: Social proof; different from press (customer success vs media coverage)
- trust-badges-generator: "Trusted by" logos; similar visual treatment
- public-relations: Press release creation; coverage is outcome of PR