press-coverage-page-generator

When the user wants to create a press coverage page, "As Seen In" section, or media mentions aggregation. Also use when the user mentions "press coverage,"…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill press-coverage-page-generator
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Format

When to Use

Placement

Full page

Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR"

/press, /news, /in-the-news

Section

Sparse coverage (1–10); quick credibility; logo strip or quote carousel

Homepage below hero; About page; footer

Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.

Full Page Structure

Element

Guideline

Coverage list

Chronological or by publication; headline, outlet, date, link

Separation

Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility

Types

News, podcasts, video features, awards, "Best X" lists

Contact

Media inquiries; link to media kit

Dates

Optional on evergreen content; omit to keep timeless

Section Structure ("As Seen In" / "As Featured In")

Element

Guideline

Logos

Publication logos; high-contrast, consistent size

Placement

Below hero/CTA; above fold or just below

Quote

Optional: one compelling snippet; extract from best coverage

Link

Optional: "See all coverage" → full page if exists

Avoid: Clutter; too many logos; low-authority outlets that dilute trust.

Content Types to Aggregate

Type

Example

News articles

Forbes, Bloomberg, TechCrunch, industry trade

Podcasts

Interview features, guest appearances

Video

TV segments, YouTube features

Awards

"Best X 2024," "Top 10 Startups"

Reviews

Product reviews, roundups

Trust Principles

  • Third-party > self-authored: Media mentions beat press releases for credibility
  • Authority matters: Forbes, Bloomberg > unknown blogs
  • Recency: Recent coverage signals active business; update regularly

Output Format

  • Format (full page vs section) recommendation
  • Structure (elements, order)
  • Copy (headline, intro if full page)
  • Placement (URL, page location)
  • SEO: Index for "company name press" / "company name news"; or noindex if thin

Related Skills

  • media-kit-page-generator: Press assets for journalists; press coverage page can link to media kit; distinct purposes (coverage = social proof for visitors; media kit = assets for press)
  • homepage-generator: "As Seen In" section often on homepage
  • about-page-generator: Press quotes can appear on About
  • customer-stories-page-generator: Social proof; different from press (customer success vs media coverage)
  • trust-badges-generator: "Trusted by" logos; similar visual treatment
  • public-relations: Press release creation; coverage is outcome of PR
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