SKILL.md
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- Avoid: Popup on page load; users hate it
- Prefer: After engagement (scroll 25-50%, time on page, exit intent)
- Personalize: Returning visitors, cart abandoners, discount users
- Value-first: Offer genuine value; act as "helpful teammate" not spam
Design
- Short copy: Clear headline, one benefit, single CTA
- Visual hierarchy: Guide attention to CTA; don't distract
- Easy exit: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion
- Brand consistency: Build instant comfort
Mobile
- Size: Fit screen; thumb-friendly close
- Lightweight: Avoid heavy assets; affects LCP
- SEO: Google penalizes intrusive interstitials; avoid full-page takeover on mobile
Avoid
- Dark patterns (fake close, hidden options)
- Too early or too frequent
- Multiple popups in one session
- Blocking content without clear value
Triggers
Trigger
Use
Time delay
5-15s typical; after some engagement
Scroll %
25-50% read; user invested
Exit intent
Mouse leaving viewport; last chance
Click
User-initiated; least intrusive
Output Format
- Offer and copy
- Trigger (timing, scroll, exit intent)
- Design (size, CTA, exit)
- Mobile checklist
Related Skills
- signup-login-page-generator: Full account signup → dedicated page preferred; popup for lightweight capture
- landing-page-generator: Lead capture popups on landing pages; popup as alternative to full-page form
- newsletter-signup-generator: Popup often contains signup form
- cta-generator: Popup CTA design
- top-banner-generator: Alternative to popup; less intrusive for announcements
- sidebar-generator: Alternative for CTAs; in-content often converts better
- brand-visual-generator: Popup styling