SKILL.md
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Element
Guideline
Niche focus
Define audience through listener personas; tailored content cuts through noise
Quality over gimmicks
Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency
Episode structure
Intro, main content, CTA; consistent format aids retention
Distribution & Discovery
Channel
Share
Optimization
Search engines
~32%
Transcripts, show notes, SEO-optimized titles/descriptions
Podcast apps
~28%
Title, description, cover art; category selection
Social media
~24%
Clips, quotes, repurposed content
Word-of-mouth
~16%
Cross-promotion, guest appearances
Multi-channel: Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
Element
Guideline
Transcripts
Full or key-moment transcripts; indexable, accessible
Show notes
SEO-optimized; pull organic search traffic; include keywords naturally
Titles
≤60 chars; keywords; engaging language
Descriptions
Episode-specific; keywords; voice-search friendly
Backlinks
Build links to show notes, guest posts, directory listings
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
Cross-Promotion & Partnerships
Tactic
Use
Feed drops
Swap episodes with similar-sized podcasts
Ad swaps
Promote each other's shows
Guest appearances
Tap into pre-existing engaged audiences
Repurposing
Format
Use
Clips
Short-form for social (TikTok, YouTube Shorts, X)
Blog posts
Expand show notes; pillar content
Newsletter
Episode summaries, key takeaways
Quotes
Pull quotable moments for social
Output Format
- Strategy (niche, format, distribution mix)
- SEO checklist (transcripts, show notes, schema)
- Launch checklist (cover art, description, category, RSS)
- Repurposing plan (clips, blog, newsletter)
Related Skills
- schema-markup: PodcastEpisode, PodcastSeries schema
- video-marketing: Video content; podcast-to-video repurposing
- copywriting: Show notes, episode descriptions, social copy
- content-marketing: Content strategy, repurposing framework
- youtube-seo: If publishing podcast to YouTube