podcast-marketing

When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill podcast-marketing
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Element

Guideline

Niche focus

Define audience through listener personas; tailored content cuts through noise

Quality over gimmicks

Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency

Episode structure

Intro, main content, CTA; consistent format aids retention

Distribution & Discovery

Channel

Share

Optimization

Search engines

~32%

Transcripts, show notes, SEO-optimized titles/descriptions

Podcast apps

~28%

Title, description, cover art; category selection

Social media

~24%

Clips, quotes, repurposed content

Word-of-mouth

~16%

Cross-promotion, guest appearances

Multi-channel: Repurpose across platforms to multiply discovery surface.

SEO for Podcasts

Search engines cannot listen to audio. Text-based content is essential:

Element

Guideline

Transcripts

Full or key-moment transcripts; indexable, accessible

Show notes

SEO-optimized; pull organic search traffic; include keywords naturally

Titles

≤60 chars; keywords; engaging language

Descriptions

Episode-specific; keywords; voice-search friendly

Backlinks

Build links to show notes, guest posts, directory listings

Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.

Cross-Promotion & Partnerships

Tactic

Use

Feed drops

Swap episodes with similar-sized podcasts

Ad swaps

Promote each other's shows

Guest appearances

Tap into pre-existing engaged audiences

Repurposing

Format

Use

Clips

Short-form for social (TikTok, YouTube Shorts, X)

Blog posts

Expand show notes; pillar content

Newsletter

Episode summaries, key takeaways

Quotes

Pull quotable moments for social

Output Format

  • Strategy (niche, format, distribution mix)
  • SEO checklist (transcripts, show notes, schema)
  • Launch checklist (cover art, description, category, RSS)
  • Repurposing plan (clips, blog, newsletter)

Related Skills

  • schema-markup: PodcastEpisode, PodcastSeries schema
  • video-marketing: Video content; podcast-to-video repurposing
  • copywriting: Show notes, episode descriptions, social copy
  • content-marketing: Content strategy, repurposing framework
  • youtube-seo: If publishing podcast to YouTube
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