SKILL.md
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Role
Domain
Responsibility
Hub
company.com
Brand #1; About, Research, ecosystem, product matrix
Spoke
product.ai
Product keywords, features, pricing; visible "by [Company]" and link back to company.com
Differentiation
Dimension
Hub (company.com)
Spoke (product.ai)
Audience
Investors, partners, media, developers
Product users, prospects
Keywords
Brand name, company name, industry
Product features, use cases
Content
Mission, About, Research, Events, product matrix
Features, Use Cases, Pricing, Sign up
Conversion
Contact, Waitlist, Early Access
Sign up, Try free, Pricing
Avoid Cannibalization
- Hub does not target Spoke product keywords (e.g., "virtual staging," "AI design tool")
- Spoke does not target Hub brand keywords (Title avoids brand-only; add product description)
- Internal links: Hub → Spoke (Products); Spoke → Hub (About, Footer)
Optimization Checklist
Hub (company.com) On-Page
Item
Recommendation
Title
Company full name + positioning, e.g. [Company] — [Slogan] | AI Research & Products
Meta Description
Company name, core business, partners; 150–160 chars
H1
Company name or main slogan
URL
Canonicalize www vs non-www (301)
Hub Content & Structure
Item
Recommendation
About
Company intro, founders, founding date, positioning; link to product sites
Products
Product matrix; each product links to its site
Research / News
Papers, events, partnerships; increase brand mentions
FAQ
"What is [Company]?" "What is [Product]?"; FAQ schema
Spoke (product.ai) Differentiation
Item
Recommendation
Title
Product name + product description, e.g. [Product] — [Core function] or [Product keyword] | [Product]; avoid brand-only
About
"A product of Company"
Footer
"© [Company]" or "A [Company] Product" + link to company.com
Schema
SoftwareApplication with author or publisher pointing to Company
Schema (Hub)
Use Organization schema with subOrganization to define product relationships:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Company Name]",
"url": "https://www.company.com",
"description": "[Company description]",
"sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],
"subOrganization": [
{
"@type": "SoftwareApplication",
"name": "[Product Name]",
"url": "https://product.ai",
"applicationCategory": "[Category]"
}
]
}Entity & Knowledge Panel
See entity-seo for full entity optimization. Key for multi-domain:
- Consistency: Same brand name, description, logo across Hub and Spoke
- Entity Home: Authoritative About page on Hub as primary reference
- Knowledge Panel: Claim via Google; suggest updates when available
Output Format
- Hub vs Spoke mapping (domains, roles)
- On-page checklist (Hub and Spoke)
- Schema (Organization with subOrganization)
- Internal linking plan
- Cannibalization check
Related Skills
- domain-architecture: Hub-Spoke structure; when to use multiple domains
- schema-markup: Organization, SoftwareApplication; subOrganization
- serp-features: Knowledge Panel, Sitelinks; brand SERP
- entity-seo: Entity & Knowledge Panel; Organization schema; consistency
- rebranding-strategy: Domain change; 301 redirects during transition