SKILL.md
$27
Evergreen content:
- Company overview (background, mission, origin)
- Key team bios and headshots
- High-res logos (multiple sizes, light/dark backgrounds, transparent PNG)
- Brand guidelines document (typography, colors, logo usage)
- Key statistics (customers, growth, metrics)
Regularly updated:
- Recent press releases
- Product photos and video clips
- Link to press coverage page (or "As Seen In" section) for media mentions
- Contact for press inquiries
Note: Press coverage (third-party mentions) is often a separate page or section. See press-coverage-page-generator for aggregating "As Seen In" / "In the News" content.
Logo Assets (per Alignify-style media kit)
Asset
Format
Use
Main logo
PNG, SVG; light and dark bg
Primary branding
Icon
PNG; light and dark bg
Favicon, social, compact use
Brand pattern
PNG
Visual identity element
Brand guidelines
PDF or PNG
Typography, colors, usage rules
Usage Guidelines
Allowed: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization.
Requirements: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization.
Media Assets
Asset
Format
Logos
PNG (transparent), SVG; horizontal and square
Photos
High-res; horizontal for web, square for social
Videos
Product demos, interviews
Credits
Photo credits, usage rights
Structure
- Dedicated page: Press/Media section on website
- Self-service: Journalists find what they need without emailing
- Concise: 3-4 pages typical; each element adds value
- Downloadable: ZIP or individual asset downloads
Timing
- Update before: Launches, events, announcements
- Keep current: Stale info damages credibility
Placement
- Discoverable: Link in footer, About, or dedicated Press section
- Clear label: "Press," "Media Kit," "For Journalists"
Output Format
- Structure outline
- Asset checklist (logos, brand guidelines, favicon, photos, bios)
- Copy for company overview
- Usage guidelines (allowed, requirements)
- Contact for press inquiries
- SEO: Often noindex; or index for "company name press" queries
Related Skills
- press-coverage-page-generator: Aggregation of third-party coverage ("As Seen In"); media kit can link to it; distinct (media kit = assets for journalists; press coverage = social proof for visitors)
- about-page-generator: Media kit extends About for press
- contact-page-generator: Press contact info
- customer-stories-page-generator: Press may reference case studies
- logo-generator: Logo assets, placement rules; media kit hosts logo files
- favicon-generator: Favicon for browser/app; media kit can link or include
- brand-visual-generator: Typography, colors, spacing; brand guidelines document
- indexing: noindex vs. index for press page
- directory-submission: Media kit required for Product Hunt and directory submissions