SKILL.md
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Rule
Guideline
Exact match
"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first
Audit and fix inconsistencies before adding new citations
Tools
BrightLocal, Whitespark, Moz Local for audit
Google Business Profile
Element
Guideline
Address
Physical address; no P.O. boxes
Description
750 chars; primary keywords in first 100
Hours
Accurate; seasonal availability
Category
Primary category matches business type
Service-area
Hide address if no storefront; define service areas
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations