link-building

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO,"…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill link-building
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Identify:

  • Current backlink profile: Domain authority, referring domains
  • Target keywords: What to rank for
  • Linkable assets: Research, tools, guides, data, testimonials

Link Building Strategies

Strategy

Description

Content marketing

Create link-worthy content (guides, research, tools)

Guest posting

Write for relevant sites with author bio link

Broken link building

Find broken links, suggest your content as replacement

Unlinked brand mentions

Turn mentions into links via outreach

Journalist requests

Respond to #JournoRequest; provide quotes/assets

Directory and curated list submission

Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan

Digital PR

Press releases, news, expert quotes; earn authoritative links at scale

Partnerships

Partner links, co-marketing

Quality Over Quantity

Factor

Good

Avoid

Relevance

Links from related sites

Irrelevant niches

Authority

High-quality, trusted sites

Spammy, low-quality

Anchor text

Natural, varied

Over-optimized, exact match

Context

Editorial, contextual links

Footer, sidebar link farms

Outreach Best Practices

  • Personalize each outreach message
  • Offer value (content, data, quote) before asking for link
  • Follow up politely; don't spam
  • Track outreach in spreadsheet or tool

Output Format

  • Linkable asset ideas
  • Outreach strategy and templates
  • Target sites (types, not specific URLs)
  • Metrics to track (referring domains, DA, traffic)

Related Skills

  • seo-strategy: SEO workflow; link building is Off-Page phase
  • backlink-analysis: Analyze current backlink profile
  • content-strategy: Content strategy supports link building
  • keyword-research: Target keywords inform link targets
  • cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
  • parasite-seo: Parasite SEO; high-authority platforms for backlinks
  • github: GitHub repos, gists, awesome lists for backlinks
  • directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
  • eeat-signals: E-E-A-T implementation; Digital PR supports authority
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