internal-links

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill internal-links
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Best Practices

Link Structure

Principle

Guideline

Depth

Important pages within 3 clicks from homepage

Orphan pages

Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues

Hub-to-spoke

Link from hub/pillar pages to cluster articles; topic cluster structure

Contextual

Place links in relevant body content, not just footers

Anchor Text

Principle

Guideline

Descriptive

Use anchor text that describes the target page

Variation

Avoid over-optimization; use natural variation

Keyword

Include target keyword when natural

Placement

Location

Use

First paragraph

Primary link to related content

Body

Contextual links throughout

Related/Recommended

End-of-article links

Navigation

Key site sections

Common Issues

Issue

Fix

Orphan pages

Add internal links from hub pages or navigation; site-crawlability for technical audit

Too many links

Focus on most important; avoid link stuffing

Generic anchors

Use descriptive "learn more about X" instead of "click here"

Broken links

Audit and fix 404s; see site-crawlability for technical audit

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • article-page-generator: Related posts, contextual links, end-of-article recommendations
  • website-structure: Plan page structure and hierarchy; informs internal linking
  • site-crawlability: Internal links enable crawling
  • url-structure: URL structure affects link patterns
  • content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
  • breadcrumb-generator: Breadcrumbs are internal links; category hierarchy
BrowserAct

Let your agent run on any real-world website

Bypass CAPTCHA & anti-bot for free. Start local, scale to cloud.

Explore BrowserAct Skills →

Stop writing automation&scrapers

Install the CLI. Run your first Skill in 30 seconds. Scale when you're ready.

Start free
free · no credit card