SKILL.md
$27
Dimension
Influencer
Affiliate
Creator Program
Goal
Brand exposure, trust
Direct sales
Content co-creation
Incentive
Paid, product exchange
Commission
Credits, free use
Content
Influencer original
Links sufficient
Must use product
Relationship
Short or long-term
Transactional
Long-term
Influencer Types by Platform
Platform
Best For
Audience
Visual, lifestyle
25–34
TikTok
Viral, short-form
Under 24
YouTube
Reviews, tutorials
18–24
B2B, professional
Professionals
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
Model
Use
Product exchange
Low cost; testing; requires influencer interest
Commission (affiliate)
Lower risk; CPS; hybrid with flat fee common
Paid promotion
Direct payment; quick exposure
Long-term partnership
Brand ambassador; sustained relationship
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- affiliate-marketing: Influencers can be affiliates (hybrid model)
- creator-program: Long-term creator partnerships
- employee-generated-content: Internal employee content; influencer is external
- affiliate-page-generator: Commission structure if hybrid