SKILL.md
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Stage
Actions
Related skills
Acquisition
SEO, paid ads, content, partnerships, directories, marketplaces
cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels
Activation
Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals
conversion-optimization, faq-page-generator, customer-stories-page-generator
Retention
Support, churn analysis, feedback, loyalty, dunning
retention-strategy, email-marketing
Referral
Referral program, affiliate, case study sharing
referral-program, affiliate-marketing
Revenue
Pricing, conversion optimization, CAC vs LTV analysis
pricing-strategy, conversion-optimization, paid-ads-strategy
Tactics by Stage
Stage
Tactics
Acquisition
Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces
Activation
Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media)
Retention
Timely support; churn analysis; feedback collection; loyalty perks (credits, early access)
Referral
Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program
Revenue
Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- Events: Define precise, behavior-based events for each stage
- Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
- Bottlenecks: Identify stage with largest drop-off; prioritize there first
- Cross-functional: Product, marketing, customer success share common language
Output Format
- Stage assessment (where are you strong/weak?)
- Metrics per stage (current, target)
- Actions prioritized by bottleneck
- Related skills for each stage
Related Skills
- cold-start-strategy: Acquisition for 0→1; first users
- retention-strategy: Retention and churn prevention
- conversion-optimization: Activation, revenue conversion
- referral-program: Referral stage tactics
- gtm-strategy: Full GTM; growth-funnel is lifecycle view
- integrated-marketing: Channel mix across stages