SKILL.md
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Components
Element
Guideline
Real name
Full name used consistently across platforms
Photo
Professional headshot; compress for LCP
Credentials
Current role, relevant experience tied to article topic
Verifiable links
LinkedIn, personal site; align sameAs in Person schema
Author page
Dedicated page per author; bio, other articles, social
Lightweight action (optional)
Newsletter signup, social follow — avoid link stacking
Placement
- End of article (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
- Top of article: Strong expert endorsement; suited for news, YMYL, or short items.
- Sidebar (desktop): Compact version. Mobile fallback required — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.
Multi-Author
For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").
Schema
Author entity uses Person JSON-LD with name, url, image, jobTitle, worksFor, knowsAbout, sameAs. Must match visible page content — no exaggeration or fabricated credentials. Validate with Rich Results Test. See entity-seo, schema-markup.
Citations & References
Scenario
Practice
Data or statistics
Cite source inline or in References section
Expert quotes
Attribute; link to source or profile
Reference section
For 5+ citations; list at end before Related posts
Format
Inline links preferred; numbered refs for academic-style
When to include
Any claim benefiting from authority (stats, studies, definitions)
External links
Link to reputable sources; avoid low-quality sites
Experience Signals
Signal
Use
Case studies
Real customer outcomes; Challenge→Solution→Results
Original research
First-party data, surveys, tests
First-hand testing
"We tested X"; product reviews with real use
User testimonials
Authentic quotes; link to full case study when available
YMYL (Your Money Your Life)
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
AI-Assisted Content
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Output Format
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
Related Skills
- article-page-generator: Article page structure; author bio placement
- article-content: Article body creation; citations, references format
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment