download-page-generator

When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download,"…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill download-page-generator
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Purpose

Goal

Download

Guide users to install desktop or mobile app

Trust

Build confidence before download (security, privacy, reviews)

Conversion

Maximize download rate, store visits, install conversion

Download Page Structure

Step

Purpose

Elements

1. Value proposition

Why download

Headline, benefit-focused copy, key features

2. Platform selection

Clear path

Desktop: OS detection or manual pick; Mobile: App Store / Play Store buttons

3. Trust signals

Reduce friction

Ratings, download count, security badges, privacy note

4. Visual proof

Show the app

Screenshots, app previews, video

5. CTA

Primary action

Single, prominent download button

Platform-Specific Layout

Desktop App

  • OS detection: Auto-detect OS or show "Download for Windows / macOS / Linux"
  • Direct download: One-click .exe / .dmg / .deb etc.
  • Alternatives: Optional "Other platforms" or "Command line" for power users

Mobile App

  • Dual store: App Store + Play Store buttons side by side
  • Smart redirect: Detect device and show relevant store first; still show both
  • QR code: Optional for desktop visitors to scan and install on phone

Optimization Best Practices

Performance

  • Load time: Under 3 seconds; each extra second can cost ~7% conversion
  • Mobile-first: Most app download traffic is mobile; responsive, thumb-reachable CTAs
  • Image optimization: WebP, lazy loading, compression (e.g. TinyPNG, ImageOptim)

Conversion

  • Single primary CTA: "Download Free Now," "Get on App Store," "Get for Windows"
  • Above the fold: CTA visible without scrolling
  • Repeat CTA: On longer pages, repeat at logical points
  • A/B test: CTA color, size, copy, placement

Trust & Social Proof

  • Star ratings: Show App Store / Play Store ratings
  • Download count: "10M+ downloads," "Trusted by X users"
  • Testimonials: User quotes, media logos
  • Security: Security badges if collecting sensitive info

Content

  • Top 3–5 features: Benefit-focused, scannable bullet points
  • Screenshots: High-quality, show app in action
  • Video: App preview or demo video

Alignment with Traffic

  • Ads: If from PPC, ensure message matches ad (offer, platform); see paid-ads-strategy
  • Email: Match campaign message and CTA

Output Format

  • Headline and subheadline
  • Structure (5-step flow sections)
  • Platform layout (desktop vs mobile)
  • CTA copy and placement
  • Trust signals placement
  • SEO metadata (if page is indexed)

Related Skills

Pages

  • landing-page-generator: Download page is a type of landing page; apply LP principles
  • homepage-generator: Homepage often links to download page
  • features-page-generator: Feature copy for "Explain value" section

Components

  • hero-generator: Hero section (value proposition)
  • cta-generator: Download button design
  • trust-badges-generator: Social proof, ratings
  • testimonials-generator: User testimonials

SEO

  • title-tag, meta-description, page-metadata: Download page metadata
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