SKILL.md
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Method
Practice
Reverse engineering
Analyze competitor titles, H1, URL; identify topics they rank for
SERP overlap
Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity
site: operator
site:competitor.com to see indexed pages
Tool
Ahrefs, Semrush—competitor keyword overlap, gap analysis
Output: Keyword opportunities; topics competitors cover that you don't.
Competitor Content Analysis
Element
Check
Word count
Top 10 average; length target for your content
H2 structure
Topics covered; structure to adopt
Content gaps
What top rankers cover that you miss
Keyword placement
Primary keyword in title, H1, first 100 words
Format
Lists, tables, FAQ; match or improve
Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.
Competitor Article Fetch Workflow (for Article Analysis)
When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:
- Obtain URLs: From user, project-context Section 11, or web search for
"[target keyword]"to find top-ranking pages
- Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
- Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
- Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities
Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).
Competitor Backlink Analysis
Action
Purpose
Compare profiles
Your backlinks vs competitors
Link gap
Sites linking to competitors but not you
Opportunity
Outreach to those sites; content they might link to
Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.
Competitor Pricing
Use
Practice
Positioning
Where you sit vs competitors
Differentiation
Value prop when price differs
Alternatives pages
Who to include; how to position
See pricing-strategy, alternatives-page-generator.
Data Sources
Source
Use
SimilarWeb
Traffic, engagement, traffic sources by domain
Ahrefs
Competitor domains, backlinks, DR
SEMrush
Organic competitors, traffic share
GA
Referral traffic, acquisition by source
PostHog
Competitor feature usage (if tracked)
Report Workflow
- Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
- Enrich — Web search, visit competitor sites; read
project-context.mdif present
- Build — Structure data for report
- Generate — Output report in chosen format
Output Format
- Competitors identified
- Research type (keyword, content, backlink, pricing)
- Findings (gaps, opportunities, benchmarks)
- Recommendations (content to create, links to pursue, positioning)
Report Structure Reference
Section
Content
Executive Summary
Key findings (top 3), top 3 recommendations
Competitor Overview
Competitor, category, market position, key strength
Product Comparison
Feature/capability vs Us vs Competitors
SWOT Analysis
Our strengths/weaknesses/opportunities/threats; competitor deep dives
Marketing & Messaging
Value prop, target audience, key channels
Gaps & Opportunities
Gap, opportunity, priority
Prioritized Recommendations
Recommendation, impact, effort, owner
Related Skills
- keyword-research: Competitor reverse; keyword discovery
- article-page-generator: Competitor article analysis in Research Phase
- content-strategy: Competitor analysis for topic mapping
- content-optimization: Competitor length and structure as reference
- backlink-analysis: Competitor backlink comparison; link gap
- seo-monitoring: Competitive comparison; organic vs competitors
- alternatives-page-generator: Competitor selection; comparison framing
- migration-page-generator: Competitor migration paths
- pricing-strategy: Competitor pricing context
- affiliate-marketing: Find affiliates promoting competitors
- directories: Competitor info for directory submissions