Pages: About

Guides About page content, structure, and trust-building for company websites.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).

Identify:

• Audience: Job seekers, buyers, partners, press

• Key message: Mission, values, differentiation

• Proof points: Awards, metrics, testimonials

Best Practices

Essential Elements

Element

Purpose

Company overview

Who, what, where, when, why, how

Origin story

Journey, founding, milestones

Team

Key people, photos, roles

Mission and values

What you stand for

Visuals

Photos, videos, office/culture

Social proof

Testimonials, awards, certifications

Contact

Easy way to reach you

Strategic Approach

• Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.

• Customer-focused: Frame around what you solve for customers, not self-promotion

• Build trust: Social links, testimonials, contact details, certifications

• Visible placement: About in main nav, not buried in footer

Schema (AboutPage, Not Organization)

• AboutPage schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose.

• Organization schema: Place on homepage or root layout, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See schema-markup for placement.

Why It Matters

• One of the most-visited pages

• 58% of customers buy based on company values

• 60% of job candidates choose employers based on values

• Entry point for branded search; impacts conversions

Output Format

• Structure outline (sections)

• Story narrative and key messages

• Team section approach

• SEO metadata (title, description, H1)

• Trust elements checklist

Related Skills

• branding: Brand strategy, storytelling, purpose, values; About page implements brand story

• homepage-generator: About often linked from homepage

• contact-page-generator: Contact info on About

• customer-stories-page-generator: Social proof complements About

• title-tag, meta-description, page-metadata: About page metadata

• schema-markup: AboutPage schema for About; Organization goes on homepage/root layout

• brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites