native-ads

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content…

INSTALLATION
npx skills add https://github.com/kostja94/marketing-skills --skill native-ads
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

$27

Platform

Reach

Focus

Taboola

500M+ daily impressions

Premium publishers; AI matching

Outbrain

Major publishers

Top-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

Approach

Guideline

Combinations

3 headlines × 3 images = 9 variants; test together

Image variety

Headshot, product, illustration—distinct styles

Advertorials

Test length, tone, aggressiveness; no universal formula

Copywriting Guidelines

Rule

Guideline

Honest

Avoid clickbait; match copy to content

Format

Match character limits; respect UX per format

Tone

Soft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

  • Headline options (2–3)
  • Image guidance
  • Landing page alignment
  • Budget recommendation

Related Skills

  • display-ads: Display vs native; programmatic
  • copywriting: Headline, ad copy
  • landing-page-generator: Landing page for native traffic
  • paid-ads-strategy: Channel selection
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