SKILL.md
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Platform
Reach
Focus
Taboola
500M+ daily impressions
Premium publishers; AI matching
Outbrain
Major publishers
Top-funnel; helpful content
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
Approach
Guideline
Combinations
3 headlines × 3 images = 9 variants; test together
Image variety
Headshot, product, illustration—distinct styles
Advertorials
Test length, tone, aggressiveness; no universal formula
Copywriting Guidelines
Rule
Guideline
Honest
Avoid clickbait; match copy to content
Format
Match character limits; respect UX per format
Tone
Soft-sell; nurture, don't push
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- Headline options (2–3)
- Image guidance
- Landing page alignment
- Budget recommendation
Related Skills
- display-ads: Display vs native; programmatic
- copywriting: Headline, ad copy
- landing-page-generator: Landing page for native traffic
- paid-ads-strategy: Channel selection