SKILL.md
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Research competitor landing pages
belt app run tavily/search-assistant --input '{
"query": "best SaaS landing page examples 2024 conversion rate"
}'
## Above-the-Fold Formula
Everything visible before scrolling must communicate value in 5 seconds.┌─────────────────────────────────────────────────┐
│ [Logo] [Nav] [CTA Button] │
│ │
│ Headline (6-12 words) │
│ ───────────────────────── │
│ Subheadline (15-25 words) [Hero Image] │
│ showing the │
│ [Primary CTA Button] OUTCOME, not │
│ "Start Free Trial" the product │
│ │
│ Social proof: "Trusted by 10,000+ teams" │
│ [logo] [logo] [logo] [logo] [logo] │
└─────────────────────────────────────────────────┘
### The 5 Elements
| Element | Rule | Example |
|---------|------|---------|
| **Headline** | 6-12 words, states the outcome | "Ship docs in minutes, not days" |
| **Subheadline** | 15-25 words, expands on how | "AI-powered documentation that writes itself from your codebase. No templates needed." |
| **Hero image** | Shows the OUTCOME, not the product | Person looking satisfied at results, not a screenshot of your UI |
| **Primary CTA** | Action verb + value | "Start Free Trial" not "Submit" or "Learn More" |
| **Social proof** | Logos, count, or micro-testimonial | "Trusted by 10,000+ teams at [logos]" |
## Headlines
### Formulas That Convert
| Formula | Example |
|---------|---------|
| [Outcome] without [pain] | "Beautiful docs without the design skills" |
| [Outcome] in [timeframe] | "Launch your site in 5 minutes" |
| The [better way] to [common task] | "The faster way to build APIs" |
| Stop [pain]. Start [outcome]. | "Stop guessing. Start knowing." |
| [Number] [things] to [outcome] | "One tool to manage all your data" |
### What Makes Headlines Fail❌ "Welcome to Our Platform" (says nothing about value)
❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics)
❌ "We Help Businesses Grow" (vague, generic)
❌ "Next-Generation Enterprise Software" (what does it DO?)
✅ "Turn customer feedback into product features, automatically"
✅ "The spreadsheet that thinks like a database"
✅ "Find and fix bugs before your users do"
## Hero Images
### Show the Outcome, Not the Product❌ Screenshot of your dashboard (boring, hard to parse at a glance)
❌ Abstract geometric background (says nothing)
❌ Stock photo of a handshake (cliché)
✅ Person looking satisfied at clear results on their screen
✅ Before/after transformation
✅ The end result of using your product
Outcome-focused hero
belt app run falai/flux-dev-lora --input '{
"prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones",
"width": 1248,
"height": 832
}'
Product-in-context hero
belt app run bytedance/seedream-4-5 --input '{
"prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional",
"size": "2K"
}'
## CTA Buttons
### Text
Good CTAs
Bad CTAs
"Start Free Trial"
"Submit"
"Get Started Free"
"Click Here"
"See It in Action"
"Learn More" (low commitment)
"Create Your First Report"
"Sign Up" (vague)
"Try Free for 14 Days"
"Register"
**Formula:** Action verb + value/outcome + (optional: reduce risk)
### Design
Element
Rule
Color
High contrast with background — must be the most visible element
Size
Minimum 44px height (tap target), wide enough for text + padding
Position
Above the fold, repeated after each major section
Whitespace
Generous padding around button, don't crowd it
Secondary CTA
If needed, use text link below ("or watch a demo")
## Section Order
The proven sequence for landing pages:
Section
Purpose
Key Element
1. **Hero**
Core value, primary CTA
Headline + image + CTA
2. **Social Proof**
Build trust
Logos, numbers, badges
3. **Problem**
Create empathy
Pain point they recognize
4. **Solution/Features**
Show how you solve it
3 key features with visuals
5. **How It Works**
Reduce complexity
3 steps: sign up, configure, benefit
6. **Testimonials**
Prove it works
2-3 specific customer quotes
7. **Pricing**
Enable decision
Clear tiers, highlight recommended
8. **FAQ**
Handle objections
5-7 common questions
9. **Final CTA**
Capture remainders
Repeat primary CTA with urgency
## Social Proof Types
Type
Impact
Placement
**Company logos**
Fastest to process, high trust
Below hero
**User count**
Scale signal
Hero or social proof bar
**Star rating**
Product quality
Near CTA
**Testimonials**
Detailed credibility
Dedicated section
**Case study stats**
Specific proof
Feature sections
**Trust badges**
Security/compliance
Near forms, pricing, footer
Research for social proof stats
belt app run exa/answer --input '{
"question": "What is the average conversion rate for SaaS landing pages with social proof vs without?"
}'
## Form Design
Rule
Impact
Every field reduces conversion ~11%
Minimize fields
Name + Email = maximum for signups
Don't ask for phone, company, role
Single-column layout
Don't use multi-column forms
Inline validation
Show errors immediately, not on submit
Clear error messages
"Email is required" not "Error in field 3"
Submit button text = action
"Create Account" not "Submit"
## Mobile Optimization
Rule
Why
CTA button full width
Easy to tap with thumbs
Sticky CTA on scroll
Always accessible
No horizontal scrolling
Breaks mobile layout
Font minimum 16px
iOS zooms inputs below 16px
Tap targets minimum 48x48px
Apple HIG, Google Material
Images responsive
Don't overflow viewport
Prioritize headline + CTA
Simplify above-the-fold
## OG Image for Sharing
Generate an OG image for the landing page
belt app run falai/flux-dev-lora --input '{
"prompt": "clean professional social sharing card, product name and tagline on modern gradient background, minimal design, corporate tech aesthetic, 1200x630 aspect ratio equivalent",
"width": 1200,
"height": 630
}'
Or use html-to-image for a template-based approach
belt app run infsh/html-to-image --input '{
"html": "<div style=\"width:1200px;height:630px;background:linear-gradient(135deg,#667eea,#764ba2);display:flex;align-items:center;justify-content:center;font-family:sans-serif;color:white\"><div style=\"text-align:center\"><h1 style=\"font-size:48px;margin:0\">DataFlow</h1><p style=\"font-size:24px;opacity:0.9\">Ship docs in minutes, not days</p></div></div>"
}'
## Page Speed
Rule
Target
Why
Hero image
< 200 KB
First thing to load
Total page weight
< 2 MB
Mobile data, patience
Lazy load below-fold
Always
Only load what's visible
Minimize JavaScript
< 200 KB
Blocks rendering
LCP (Largest Contentful Paint)
< 2.5s
Google Core Web Vitals
## Common Mistakes
Mistake
Problem
Fix
No clear headline
Visitor doesn't know what you do
6-12 words, outcome-focused
CTA says "Learn More"
Too low commitment
Action verb + specific value
Hero is a product screenshot
Hard to parse, boring
Show the outcome, use lifestyle imagery
Multiple competing CTAs
Decision paralysis
One primary CTA, one secondary max
No social proof
No trust signal
Add logos, counts, or testimonials
Too many form fields
Conversion drops ~11% per field
Name + email maximum
Desktop-only design
60%+ traffic is mobile
Design mobile-first
No urgency in final CTA
Visitors leave and forget
"Start your free 14-day trial"
## Related Skills
npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering