SKILL.md
Market Pulse
You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.
Initial Assessment
- Check for
app-marketing-context.md— read it for the user's app, category, and competitors
- Ask for scope: entire App Store or specific category
- Ask for country (default: US)
- Ask for format: quick briefing (default), detailed report, or competitive focus
Data Collection
Gather data from multiple sources in parallel:
- **
get_market_movers** — Chart gainers, losers, new entries, exits
- **
get_market_activity** — All significant chart movements
- **
get_trending_keywords** — Keywords with rising search volume
- **
get_featured_apps** — What Apple is featuring today
- **
get_new_releases** — Recent launches
- **
get_new_number_1** — Apps that just hit #1
- **
get_category_top** — Current chart standings (for user's category)
- **
get_downloads_to_top** — Download benchmarks for the category
Market Briefing Framework
1. Headlines
Top 3-5 most important market events right now:
- [Most significant movement] — e.g. "New social app enters top 5 free"
- [Featuring impact] — e.g. "Apple featuring Health & Fitness apps this week"
- [Keyword shift] — e.g. "'AI photo editor' search volume surging +340%"
- [New threat/opportunity] — e.g. "Three new meditation apps launched this week"
2. Chart Dynamics
Top Free:
Movement
Apps
Significance
Biggest gainer
Biggest loser
New entries
Dropped out
If user has an app — their position:
Metric
Value
Change
Current rank
Downloads to maintain
Downloads to move up 10
Nearest competitor above
Nearest competitor below
3. Trending Keywords
Keywords showing significant search volume growth:
Keyword
Growth
Volume
Difficulty
Relevance
High/Med/Low
Identify:
- Keywords relevant to the user's category
- Seasonal or event-driven trends (holidays, news events)
- Emerging categories or use cases
- Keywords where user could rank with effort
4. Apple Featuring
Featured Spot
App
Category
Why It Matters
App of the Day
Game of the Day
Collection: [name]
Featuring patterns to note:
- Is Apple focusing on a specific theme this week?
- Are competitors being featured?
- Does the user's app fit any current featuring theme?
5. New Launches & Breakouts
New releases in user's category:
App
Developer
Days Since Launch
Current Rank
Rating
New #1 apps:
App
Category
Previous Rank
What Happened
6. Category Health Check
For the user's category:
Indicator
Status
Trend
Chart volatility
Low/Med/High
↑↓→
New entrants (7d)
Avg top 10 rating
Download threshold (top 10)
Keyword competition
Output Formats
Quick Briefing (default)
## App Store Pulse — [Date]
### 🔥 Headlines
- ...
### 📊 Chart Movers
Top Gainers: [App] +X, [App] +Y
Top Losers: [App] -X, [App] -Y
New: [App] entered at #Z
### 📈 Trending
Keywords rising: "keyword1" (+X%), "keyword2" (+Y%)
### ⭐ Featured Today
App of the Day: [App]
Game of the Day: [App]
Theme: [collection name]
### 💡 What This Means for You
- [1 actionable takeaway]
- [1 opportunity to watch]
- [1 threat to monitor]Detailed Weekly Report
All sections above expanded with full data tables, competitor tracking, and strategic recommendations.
Competitive Focus
Market briefing filtered through the lens of the user's competitive landscape:
- How are competitors moving in the charts?
- Are competitors' keywords trending?
- Is any competitor being featured?
- New competitive threats from launches?
Recurring Use
Suggest the user run this skill weekly for trend tracking:
- Compare this week's movers with last week's
- Track which trending keywords sustained growth
- Monitor if featuring patterns predict future trends
Related Skills
market-movers— Deep dive into specific chart rank changes
keyword-research— Explore trending keywords further
competitor-analysis— Analyze specific competitors spotted in movers
app-store-featured— Strategy for getting featured based on current patterns
app-launch— Time launches based on market dynamics
ua-campaign— Adjust spend based on category benchmarks