competitor-tracking

$28

Use Appeeky to identify competitors if unknown:

GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10

GET /v1/apps/:id/intelligence  # check competitors array

What to Track

Metadata Changes

Check weekly using Appeeky:

GET /v1/apps/:id  # title, subtitle, description

Watch for:

• Title changes — new keyword being targeted, repositioning

• Subtitle changes — testing new hooks or keywords

• Description changes — messaging strategy shift (Google Play especially)

• Screenshot updates — new creative direction or A/B test winner shipped

Keyword Ranking Changes

GET /v1/apps/:id/keywords  # their ranking keywords

GET /v1/keywords/ranks?keyword=[shared keyword]  # who's ranking where

Watch for:

• Keywords they're newly ranking for (they optimized for this — should you?)

• Keywords they dropped (opportunity to capture)

• A competitor jumping above you for a shared keyword

Ratings and Reviews

GET /v1/apps/:id/reviews?sort=recent&limit=20

GET /v1/apps/:id  # current rating

Watch for:

• Rating drop (they shipped a bad update — opportunity to highlight your stability)

• Surge of 1-stars around a specific complaint (user pain point you could solve)

• New positive reviews praising a feature you don't have

Chart Positions

GET /v1/market/movers?genre=[genre_id]&country=us

GET /v1/categories/:id/top?country=us&limit=25

Watch for:

• A competitor entering or exiting top 10 in your category

• New competitor entering your space from a chart rise

Pricing and Paywall

Manually check every 4–6 weeks:

• Trial length changes

• Price changes (lower = aggressive growth; higher = LTV optimization)

• New paywall format or plans

Weekly Competitive Report Template

Run this analysis every Monday:

Competitive Update — Week of [Date]

Apps tracked: [list names]

CHANGES DETECTED:

━━━━━━━━━━━━━━━━━

[Competitor Name]

  Metadata: [changed / no change]

    → [specific change if any]

  Top keywords: [gained X / lost Y / stable]

  Rating: [X.X → X.X] ([+/-N] ratings this week)

  Chart position: [#N → #N in category]

  New reviews theme: [if notable]

[Repeat per competitor]

OPPORTUNITIES IDENTIFIED:

1. [Competitor X dropped keyword Y — consider targeting it]

2. [Competitor X has surge of complaints about Z — your strength]

3. [Competitor X raised price — positioning opportunity]

THREATS:

1. [Competitor X now ranks #3 for [keyword] — we're at #8]

2. [New entrant spotted: [name] — check their metadata]

ACTION ITEMS:

1. [Specific response to a change]

2. [Keyword to target based on competitor gap]

Monthly Deep-Dive Triggers

Run a full competitor-analysis when:

• A competitor jumps 10+ positions in the category chart

• A competitor changes their title (signals major repositioning)

• A new competitor enters the top 10 in your category

• Your ranking drops on a keyword a competitor recently targeted

Automation Options

Manual (recommended for small teams)

Set a calendar reminder. Run the Appeeky API calls above. Fill the template.

Semi-automated

Build a script that calls Appeeky weekly and diffs results:

#!/bin/bash

APPS=("6759740679" "987654321" "111222333")

KEY="apk_your_key"

for APP_ID in "${APPS[@]}"; do

  echo "=== $APP_ID ==="

  curl -s "https://api.appeeky.com/v1/apps/$APP_ID" \

    -H "X-API-Key: $KEY" | jq '.data | {title, subtitle, rating, reviewCount}'

done

Store results weekly and diff with the previous week's output.

Appeeky MCP (in Claude/Cursor)

Ask your agent each Monday:

"Run a competitor check on apps [ID1], [ID2], [ID3] and

compare their metadata and top keywords to last week."

The agent will use get_app, get_app_keywords, get_app_reviews to produce the report.

Competitive Response Playbook

What changed

Response

Competitor targets your #1 keyword in title

Defend: check your metadata is fully optimized; consider increasing ASA bids

Competitor drops a keyword you share

Opportunity: double down, increase bid in ASA

Competitor upgrades screenshots

Audit yours — are they still best in category?

Competitor rating drops below 4.0

Mention your rating in promotional text while gap is visible

Competitor launches a feature you don't have

Note for roadmap; meanwhile highlight your differentiating strengths

New competitor enters top 10

Run full competitor-analysis on them

Related Skills

• competitor-analysis — Deep one-time competitive strategy

• keyword-research — Act on the keyword gaps you find

• market-movers — Catch chart-level competitor movements automatically

• apple-search-ads — Respond to competitor keyword moves with ASA bids

• aso-audit — Run on yourself after finding competitive gaps