seo-fundamentals

E-E-A-T framework, Core Web Vitals optimization, and Google ranking principles for search visibility. Covers E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness) as foundational content quality standards Details three Core Web Vitals metrics: LCP (loading), INP (interactivity), and CLS (visual stability) with specific performance targets Includes technical SEO checklist: XML sitemaps, robots.txt, canonical tags, HTTPS, mobile optimization, and URL structure Provides content optimization guidance: title tag length, meta descriptions, heading hierarchy, schema markup types, and AI content best practices Prioritizes ranking factors with quality content and backlinks as top signals, followed by page experience and mobile optimization

INSTALLATION
npx skills add https://github.com/davila7/claude-code-templates --skill seo-fundamentals
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

SEO Fundamentals

Principles for search engine visibility.

1. E-E-A-T Framework

Principle

Signals

Experience

First-hand knowledge, real examples

Expertise

Credentials, depth of knowledge

Authoritativeness

Backlinks, mentions, industry recognition

Trustworthiness

HTTPS, transparency, accurate info

2. Core Web Vitals

Metric

Target

Measures

LCP

< 2.5s

Loading performance

INP

< 200ms

Interactivity

CLS

< 0.1

Visual stability

3. Technical SEO Principles

Site Structure

Element

Purpose

XML sitemap

Help crawling

robots.txt

Control access

Canonical tags

Prevent duplicates

HTTPS

Security signal

Performance

Factor

Impact

Page speed

Core Web Vital

Mobile-friendly

Ranking factor

Clean URLs

Crawlability

4. Content SEO Principles

Page Elements

Element

Best Practice

Title tag

50-60 chars, keyword front

Meta description

150-160 chars, compelling

H1

One per page, main keyword

H2-H6

Logical hierarchy

Alt text

Descriptive, not stuffed

Content Quality

Factor

Importance

Depth

Comprehensive coverage

Freshness

Regular updates

Uniqueness

Original value

Readability

Clear writing

5. Schema Markup Types

Type

Use

Article

Blog posts, news

Organization

Company info

Person

Author profiles

FAQPage

Q&#x26;A content

Product

E-commerce

Review

Ratings

BreadcrumbList

Navigation

6. AI Content Guidelines

What Google Looks For

✅ Do

❌ Don't

AI draft + human edit

Publish raw AI content

Add original insights

Copy without value

Expert review

Skip fact-checking

Follow E-E-A-T

Keyword stuffing

7. Ranking Factors (Prioritized)

Priority

Factor

1

Quality, relevant content

2

Backlinks from authority sites

3

Page experience (Core Web Vitals)

4

Mobile optimization

5

Technical SEO fundamentals

8. Measurement

Metric

Tool

Rankings

Search Console, Ahrefs

Traffic

Analytics

Core Web Vitals

PageSpeed Insights

Indexing

Search Console

Backlinks

Ahrefs, Semrush

Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.

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