SKILL.md
TikTok Marketing
Comprehensive TikTok marketing skill covering content strategy, video creation workflows, posting optimization, and analytics tracking. Integrates with n8n automation for scalable content production.
Overview
This skill enables:
- Content strategy development for TikTok
- AI-powered video script generation
- Automated posting workflows
- Hashtag and trend optimization
- Performance analytics and reporting
Content Strategy Framework
1. Content Pillars (4-6 pillars recommended)
content_pillars:
- name: "Educational"
ratio: 40%
formats: [tutorials, tips, how-tos, explainers]
goal: build_authority
- name: "Entertainment"
ratio: 30%
formats: [trends, challenges, humor, behind-scenes]
goal: increase_reach
- name: "Promotional"
ratio: 15%
formats: [product_demos, launches, offers]
goal: drive_conversions
- name: "Community"
ratio: 15%
formats: [UGC, duets, Q&A, polls]
goal: build_engagement2. Content Calendar Template
Day
Pillar
Format
Hook Type
CTA
Mon
Educational
Tutorial
Question
Follow for more
Tue
Entertainment
Trend
Shock
Like if you agree
Wed
Community
Q&A
Direct
Comment below
Thu
Educational
Tips
List
Save this
Fri
Entertainment
Behind-scenes
Story
Share with friend
Sat
Promotional
Demo
Problem
Link in bio
Sun
Community
UGC Repost
Gratitude
Tag us
Video Script Framework
The Hook-Content-CTA Structure
┌─────────────────────────────────────────────────────────┐
│ HOOK (0-3 seconds) │
│ • Question: "Did you know...?" │
│ • Statement: "This changed everything" │
│ • Shock: "I can't believe this works" │
│ • List: "3 things you need to know" │
│ Must stop the scroll immediately │
└─────────────────────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ CONTENT (3-50 seconds) │
│ • Deliver on the hook promise │
│ • One clear message per video │
│ • Visual demonstrations > talking │
│ • Pattern interrupts every 3-5 seconds │
│ • Text overlays for key points │
└─────────────────────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ CTA (last 2-3 seconds) │
│ • Follow: "Follow for more tips" │
│ • Engage: "Comment your experience" │
│ • Share: "Send to someone who needs this" │
│ • Save: "Save for later" │
│ • Convert: "Link in bio" │
└─────────────────────────────────────────────────────────┘Script Templates
Educational Video:
[HOOK - 3s]
"Here's a [topic] hack most people don't know..."
[SETUP - 5s]
"I used to struggle with [problem] until I discovered this."
[CONTENT - 20s]
"Step 1: [action with visual]
Step 2: [action with visual]
Step 3: [action with visual]"
[PROOF - 5s]
"And look at the results: [show before/after]"
[CTA - 3s]
"Follow for more [niche] tips!"Trend Participation:
[TREND AUDIO SYNC]
- Match transitions to beat drops
- Use trending sound within first 48 hours
- Add unique twist to stand out
[VISUAL STRUCTURE]
- Opening: Match first beat
- Middle: Key message during hook
- End: Surprise or punchlineHashtag Strategy
Hashtag Mix Formula
hashtag_strategy:
total: 5-7 hashtags (TikTok optimal)
mix:
- niche_specific: 2-3
examples: ["#smallbusinesstips", "#marketinghacks"]
reach: 100K-1M views
- trending: 1-2
examples: ["#fyp", "#viral", "#trending"]
reach: 1B+ views
- branded: 1
examples: ["#yourbrandname", "#yourcampaign"]
reach: custom
- community: 1
examples: ["#tiktokmademedoit", "#learnontiktok"]
reach: 10M-100M viewsHashtag Research Process
1. Search your niche keyword
2. Note hashtags on top 10 videos
3. Check hashtag view counts
4. Mix high (1B+), medium (1M-100M), low (100K-1M)
5. Test and track performance
6. Rotate bottom performers weeklyPosting Optimization
Best Posting Times (General)
Audience
Best Times
Best Days
US
7am, 12pm, 7pm EST
Tue, Thu, Fri
UK
7am, 12pm, 10pm GMT
Wed, Thu, Fri
China
7am, 12pm, 9pm CST
Mon, Wed, Sat
Global
7am, 10pm UTC
Thu, Fri, Sat
Posting Frequency
recommended_frequency:
minimum: 1 video/day
optimal: 2-3 videos/day
maximum: 5 videos/day
consistency_rules:
- Same time slots daily builds audience habit
- Never go more than 24h without posting
- Quality > quantity after 3/day
- Test different times for 2 weeks before decidingAutomation Workflows (n8n)
Workflow 1: AI Video Content Pipeline
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ Google Sheet │───▶│ OpenAI │───▶│ ElevenLabs │
│ (Ideas) │ │ (Script) │ │ (Voiceover) │
└──────────────┘ └──────────────┘ └──────────────┘
│
┌──────────────┐ ┌──────────────┐ ┌──────┴───────┐
│ TikTok │◀───│ Video Editor │◀───│ Image Gen │
│ (Publish) │ │ (Combine) │ │ (Visuals) │
└──────────────┘ └──────────────┘ └──────────────┘n8n Configuration:
workflow: "AI TikTok Content Generator"
nodes:
1. trigger:
type: schedule
cron: "0 9 * * *" # Daily at 9am
2. get_idea:
type: google_sheets
action: get_next_unused_row
sheet: "Content Ideas"
3. generate_script:
type: openai
model: gpt-4
prompt: |
Create a TikTok script for: {idea}
Format: Hook (3s) + Content (20s) + CTA (3s)
Style: Casual, engaging, with text overlays
4. generate_voiceover:
type: elevenlabs
voice: "young_professional"
script: "{script}"
5. generate_visuals:
type: dalle
prompts: "{visual_descriptions}"
6. create_video:
type: video_editor
template: "tiktok_vertical"
assets: [voiceover, visuals, captions]
7. publish:
type: tiktok
caption: "{generated_caption}"
hashtags: "{hashtags}"
schedule: "{optimal_time}"
8. update_tracker:
type: google_sheets
action: mark_as_publishedWorkflow 2: Multi-Platform Publishing
workflow: "Publish to TikTok + Instagram Reels + YouTube Shorts"
trigger:
type: google_drive
event: new_video_uploaded
folder: "/Ready to Publish"
actions:
1. detect_video:
get_metadata: [duration, aspect_ratio, filename]
2. generate_captions:
openai_prompt: |
Create platform-specific captions for this video: {title}
- TikTok: casual, hashtag-heavy
- Instagram: slightly longer, emoji-rich
- YouTube: descriptive, keyword-optimized
3. parallel_publish:
- tiktok:
caption: "{tiktok_caption}"
hashtags: ["#fyp", "#viral", "{niche_tags}"]
- instagram:
type: reel
caption: "{instagram_caption}"
hashtags: "{instagram_tags}"
- youtube:
type: short
title: "{youtube_title}"
description: "{youtube_description}"
4. track_in_airtable:
base: "Content Tracker"
fields: [video_url, platforms, publish_time, status]
5. notify_slack:
channel: "#content-published"
message: "Video published to all platforms: {title}"Analytics & Optimization
Key Metrics to Track
Metric
Target
Action if Below
Watch Time
>50%
Improve hooks
Engagement Rate
>5%
Better CTAs
Share Rate
>1%
More shareable content
Follow Rate
>2%
Stronger value prop
Profile Visits
>10% of views
Clearer CTA
Performance Analysis Template
# TikTok Weekly Performance Report
## Overview
- Videos Posted: 21
- Total Views: 150,000
- New Followers: 500
- Engagement Rate: 6.2%
## Top Performing Videos
| Video | Views | Likes | Comments | Shares |
|-------|-------|-------|----------|--------|
| "3 productivity hacks" | 45K | 3.2K | 234 | 567 |
| "POV: Monday morning" | 38K | 2.8K | 189 | 423 |
## Content Analysis
- Best performing pillar: Educational (avg 25K views)
- Best posting time: 7pm (2x engagement)
- Best hook type: Question format
## Recommendations
1. Create more tutorial content (40% → 50%)
2. Shift posting to 7pm slot
3. Use question hooks more frequently
4. Participate in trending sound XTrend Identification
How to Find Trends Early
trend_sources:
- TikTok Discover Page: Check daily
- Creator Search Insights: In-app analytics
- TrendTok App: Trend tracking tool
- Exploding Topics: Early trend detection
- Twitter/X: Cross-platform trends
trend_criteria:
- Sound usage growth: >500% in 48h
- Not yet saturated: <10K uses
- Fits your niche: Can add unique angle
- Positive sentiment: No controversy
action_speed:
- Day 1-2: Highest potential
- Day 3-5: Still good
- Day 6+: Likely saturatedOutput Examples
Script Output
Request: "Create a TikTok script about productivity tips for remote workers"
Output:
📹 TikTok Script: Remote Work Productivity
[HOOK - 0:00-0:03]
"Working from home but can't focus? Try this:"
[TEXT: "WFH Productivity Hack 🏠"]
[CONTENT - 0:03-0:25]
"I've been remote for 3 years, and this changed everything."
"First - the 2-minute rule."
[TEXT: "If it takes 2 min, do it NOW"]
"Any task under 2 minutes, do it immediately."
"Second - the fake commute."
[TEXT: "Walk around the block"]
"A 10-minute walk before work tricks your brain into work mode."
"Third - the shutdown ritual."
[TEXT: "Close laptop + say 'shutdown complete'"]
"Literally say 'shutdown complete' when you close your laptop."
[CTA - 0:25-0:28]
"Follow for more WFH tips that actually work!"
[TEXT: "Follow @yourhandle"]
---
📊 Hashtags: #workfromhome #productivityhacks #remotework #wfhtips #fyp
🎵 Suggested sound: Trending productivity audio
⏰ Best time to post: Tuesday 7pmTikTok Marketing Skill - Part of Claude Office Skills