SKILL.md
Social Publisher
Automate multi-platform social media publishing with intelligent scheduling, platform-specific optimization, and centralized content management. Based on n8n workflows like PostPulse.
Overview
This skill enables:
- One-click publishing to multiple platforms
- Platform-specific caption optimization
- Automated scheduling workflows
- Content tracking and analytics
- AI-powered caption generation
Supported Platforms
Platform
Content Types
Best Posting Times
TikTok
Video (9:16)
7am, 12pm, 7pm
Reels, Posts, Stories
11am-1pm, 7-9pm
YouTube
Shorts, Videos
2-4pm (Thu-Sat)
Posts, Articles, Videos
8-10am (Tue-Thu)
Twitter/X
Text, Images, Video
9am, 12pm, 5pm
Posts, Reels, Stories
1-4pm
Threads
Text, Images
7am-9am
Pins, Idea Pins
8-11pm (Sat)
Publishing Workflow
Workflow: Google Drive → Multi-Platform
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ Google Drive │───▶│ Detect New │───▶│ Generate │
│ (Video) │ │ File │ │ AI Captions │
└──────────────┘ └──────────────┘ └──────────────┘
│
┌─────────────────────────────────────┼─────────────────────────────────────┐
│ │ │
▼ ▼ ▼
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ TikTok │ │ Instagram │ │ YouTube │
│ (Casual) │ │ (Polished) │ │ (SEO-rich) │
└──────────────┘ └──────────────┘ └──────────────┘
│ │ │
└─────────────────────────────────────┼─────────────────────────────────────┘
│
▼
┌──────────────┐
│ Track in │
│ Airtable │
└──────────────┘n8n Configuration
workflow: "Multi-Platform Video Publisher"
trigger:
type: google_drive
event: file_created
folder: "/Ready to Publish"
file_types: [mp4, mov]
steps:
1. get_video_metadata:
extract: [filename, duration, size]
2. generate_captions:
provider: openai
model: gpt-4
prompts:
tiktok: |
Create a TikTok caption for video: {filename}
Style: Casual, trendy, emoji-friendly
Include: 3-5 hashtags
Max: 100 characters
instagram: |
Create an Instagram Reel caption for: {filename}
Style: Engaging, slightly longer
Include: Story element, 5-10 hashtags
Max: 150 characters (first line hook)
youtube: |
Create a YouTube Shorts title and description
Title: SEO-optimized, engaging (60 chars)
Description: Keywords, 2-3 sentences
linkedin: |
Create a professional LinkedIn post for: {filename}
Style: Professional, thought leadership
Include: Industry insights, CTA
3. publish_parallel:
tiktok:
caption: "{tiktok_caption}"
schedule: optimal_time
instagram:
type: reel
caption: "{instagram_caption}"
cover_image: auto_detect
youtube:
type: short
title: "{youtube_title}"
description: "{youtube_description}"
visibility: public
linkedin:
content: "{linkedin_caption}"
visibility: public
4. track_results:
platform: airtable
base: "Content Tracker"
record:
video_name: "{filename}"
platforms: [tiktok, instagram, youtube, linkedin]
publish_time: "{timestamp}"
status: "published"
links: ["{tiktok_url}", "{ig_url}", "{yt_url}", "{li_url}"]
5. notify:
slack:
channel: "#content-published"
message: |
✅ Video published to all platforms!
📹 {filename}
🔗 TikTok: {tiktok_url}
🔗 Instagram: {ig_url}
🔗 YouTube: {yt_url}
🔗 LinkedIn: {li_url}Platform-Specific Optimization
Caption Adaptation
caption_templates:
original: "5 productivity hacks that changed my life"
tiktok:
style: casual, trendy
output: "POV: you discover these 5 hacks 🤯 #productivity #lifehacks #fyp"
instagram:
style: engaging, story-driven
output: |
These 5 hacks literally changed how I work 💡
Save this for later ⬇️
#productivity #lifehacks #worksmarter #motivation #tips
youtube:
title: "5 Productivity Hacks That Will Change Your Life"
description: |
Discover the top productivity hacks used by successful professionals.
In this video:
00:00 Introduction
00:15 Hack #1
...
Subscribe for more productivity tips!
linkedin:
style: professional, insightful
output: |
After years of optimizing my workflow, these 5 strategies consistently deliver results:
1. [Hack with professional context]
2. [Hack with business application]
...
Which productivity strategy has made the biggest impact for you?
twitter:
style: concise, punchy
output: "5 productivity hacks that actually work (thread 🧵)"Hashtag Strategy by Platform
hashtags:
tiktok:
count: 3-5
mix: [trending, niche, branded]
placement: end_of_caption
examples: ["#fyp", "#viral", "#productivity"]
instagram:
count: 5-15
mix: [high_volume, medium, niche]
placement: end_or_comment
examples: ["#productivity", "#worklife", "#tips"]
youtube:
count: 3-5 in title area
placement: description
style: keyword-focused
linkedin:
count: 3-5
placement: end_of_post
style: professional
examples: ["#leadership", "#productivity", "#careeradvice"]
twitter:
count: 1-2
placement: inline_or_end
examples: ["#productivity"]Scheduling Strategy
Content Calendar Template
weekly_schedule:
monday:
- platform: linkedin
time: 8:00 AM
content_type: thought_leadership
- platform: tiktok
time: 7:00 PM
content_type: educational
tuesday:
- platform: instagram
time: 12:00 PM
content_type: reel
- platform: twitter
time: 9:00 AM
content_type: thread
wednesday:
- platform: youtube
time: 3:00 PM
content_type: short
- platform: linkedin
time: 10:00 AM
content_type: article
thursday:
- platform: tiktok
time: 12:00 PM
content_type: trend
- platform: instagram
time: 7:00 PM
content_type: carousel
friday:
- platform: all
time: varies
content_type: engagement_postBatch Publishing
batch_workflow:
name: "Weekly Content Batch"
input:
folder: "/Content/Week-{week_number}"
videos: 7
process:
1. sort_by_type:
educational: [mon, wed, fri]
entertainment: [tue, thu]
promotional: [sat]
community: [sun]
2. assign_platforms:
each_video:
primary: auto_detect_best_fit
secondary: [remaining_platforms]
3. generate_all_captions:
batch_size: 7
parallel: true
4. schedule:
distribution: optimal_times
gap_between: minimum_4_hours
5. queue_for_review:
send_to: content_manager
deadline: 24_hours_before_first_postAnalytics Integration
Cross-Platform Tracking
tracking_fields:
per_post:
- post_id
- platform
- publish_time
- content_type
- caption
- hashtags
- views (24h, 48h, 7d)
- likes
- comments
- shares
- saves
- profile_visits
- follower_change
aggregated:
- total_reach
- engagement_rate
- best_performing_content
- optimal_posting_times
- audience_growthPerformance Dashboard
# Weekly Social Media Report
## Overview
| Platform | Posts | Reach | Engagement | Followers |
|----------|-------|-------|------------|-----------|
| TikTok | 7 | 150K | 8.5% | +500 |
| Instagram | 5 | 45K | 4.2% | +200 |
| YouTube | 3 | 25K | 6.1% | +150 |
| LinkedIn | 5 | 15K | 3.8% | +75 |
## Top Performing Content
1. TikTok: "5 productivity hacks" - 45K views, 12% engagement
2. Instagram: "Day in my life" - 18K views, 5.5% engagement
3. YouTube: "Tutorial video" - 12K views, 8% engagement
## Insights
- Best day: Thursday (2x average engagement)
- Best time: 7pm (highest reach)
- Best content type: Educational (3x shares)
## Next Week Recommendations
- Create more educational content
- Post 2x on Thursdays
- Test 7pm posting time across all platformsOutput Example
Request: "I have a video about remote work tips. Create captions for all platforms."
Output:
# Multi-Platform Captions: Remote Work Tips
## TikTokPOV: you finally master working from home 🏠💻
These 3 tips changed everything for me ⬇️
#remotework #wfh #productivityhacks #workfromhome #fyp
## Instagram Reel3 years of remote work taught me these game-changers 🚀
The fake commute one? Actually life-changing.
Save this for your next WFH day 📌
.
.
.
#remotework #workfromhome #productivitytips #wfhlife #careeradvice #worklifebalance #homeoffice #remoteworker #digitalnomad #productivity
## YouTube Short
**Title**: "3 Remote Work Tips That Actually Work"
**Description**:Master working from home with these proven productivity tips.
After 3 years of remote work, these strategies have made the biggest difference in my daily routine and output.
⏰ Timestamps:
0:00 - Intro
0:05 - Tip 1: The Fake Commute
0:20 - Tip 2: Time Blocking
0:35 - Tip 3: Shutdown Ritual
Subscribe for more productivity content!
#shorts #remotework #productivity
## LinkedIn3 years of remote work. Here's what actually moves the needle:
1️⃣ The Fake Commute
A 10-minute walk before work signals to your brain that it's time to focus. Sounds simple, but it's been transformative for my morning productivity.
2️⃣ Time Blocking (with Buffer)
Schedule focus time AND buffer time. Back-to-back calls without breaks is a recipe for burnout.
3️⃣ The Shutdown Ritual
When you close your laptop, verbally say "shutdown complete." This cognitive boundary helps separate work from personal time.
What's your best remote work tip?
#remotework #productivity #worklifebalance #leadership
## Twitter/X3 remote work tips that actually work:
- Take a "fake commute" - walk around the block before starting
- Time block with 15-min buffers between calls
- Say "shutdown complete" when you close your laptop
The last one sounds weird but it's a game-changer for mental boundaries.
---
**Recommended Posting Schedule:**
- TikTok: Thursday 7pm
- Instagram: Friday 12pm
- YouTube: Saturday 3pm
- LinkedIn: Tuesday 9am
- Twitter: Wednesday 12pmSocial Publisher Skill - Part of Claude Office Skills