SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

Overview

This skill covers:

• Keyword research and strategy

• On-page SEO optimization

• Technical SEO audits

• Content optimization

• Rank tracking and reporting

Keyword Research Framework

Research Process

keyword_research:

  step_1_seed_keywords:

    sources:

      - brainstorm: core_product_terms

      - competitors: top_3_competitor_keywords

      - customer_language: support_tickets, reviews

      - related_searches: google_suggestions

  step_2_expand:

    tools:

      - google_keyword_planner

      - ahrefs/semrush

      - answerthepublic

      - google_trends

  step_3_categorize:

    by_intent:

      informational: "how to", "what is", "guide"

      navigational: brand terms

      commercial: "best", "vs", "review"

      transactional: "buy", "pricing", "demo"

  step_4_prioritize:

    scoring:

      search_volume: 1-5 (higher = better)

      keyword_difficulty: 1-5 (lower = better)

      business_relevance: 1-5 (higher = better)

      priority_score: (volume × relevance) / difficulty

Keyword Mapping Template

keyword_mapping:

  homepage:

    primary: "[main product category]"

    secondary: "[brand] + [category]"

  product_pages:

    primary: "[specific product name]"

    secondary: "[product] features/pricing"

  blog_posts:

    primary: long_tail_informational

    secondary: related_questions

  landing_pages:

    primary: high_intent_commercial

    secondary: comparison_terms

On-Page SEO Checklist

Content Elements

on_page_checklist:

  title_tag:

    format: "Primary Keyword | Secondary Keyword | Brand"

    length: 50-60 characters

    requirements:

      - keyword_at_start: true

      - unique_per_page: true

      - compelling_for_clicks: true

  meta_description:

    length: 150-160 characters

    requirements:

      - include_keyword: true

      - include_cta: true

      - unique_per_page: true

  h1_tag:

    count: 1 per page

    requirements:

      - include_primary_keyword: true

      - different_from_title: slightly

  heading_structure:

    h2: main_sections (2-6)

    h3: subsections

    h4: details (if needed)

    keywords: naturally_in_headings

  content:

    word_count:

      product_page: 500-1000

      blog_post: 1500-2500

      pillar_page: 3000+

    keyword_usage:

      density: 1-2%

      in_first_100_words: true

      in_last_100_words: true

      lsi_keywords: include_related_terms

  images:

    alt_text: descriptive + keyword

    file_name: keyword-descriptive-name.jpg

    compression: optimized_for_web

  internal_links:

    count: 3-5 per page

    anchor_text: keyword_rich

    structure: topic_clusters

  external_links:

    count: 2-3 to authority sites

    rel: nofollow (if needed)

URL Structure

url_best_practices:

  format: domain.com/category/keyword-slug

  rules:

    - lowercase: always

    - hyphens: between_words

    - length: under_75_chars

    - keywords: include_primary

    - no_dates: unless_news

    - no_parameters: when_possible

  examples:

    good: "/blog/seo-optimization-guide"

    bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"

Technical SEO Audit

Audit Checklist

technical_seo_audit:

  crawlability:

    - robots_txt: properly_configured

    - sitemap_xml: submitted_to_gsc

    - crawl_errors: none

    - blocked_resources: check

  indexability:

    - canonical_tags: correct

    - noindex_pages: intentional_only

    - duplicate_content: resolved

    - thin_content: improved_or_noindexed

  site_speed:

    metrics:

      - lcp: <2.5s (largest contentful paint)

      - fid: <100ms (first input delay)

      - cls: <0.1 (cumulative layout shift)

    tools:

      - google_pagespeed_insights

      - gtmetrix

      - webpagetest

    common_fixes:

      - image_optimization

      - lazy_loading

      - minify_css_js

      - browser_caching

      - cdn_implementation

  mobile_friendliness:

    - responsive_design: true

    - tap_targets: adequate_size

    - font_size: readable

    - viewport_configured: true

  https:

    - ssl_certificate: valid

    - mixed_content: none

    - http_redirects: to_https

  structured_data:

    types:

      - organization

      - product

      - article

      - faq

      - breadcrumb

    validation: google_rich_results_test

Core Web Vitals Optimization

core_web_vitals:

  lcp_optimization:

    - preload_hero_image

    - optimize_server_response_time

    - remove_render_blocking_resources

    - use_cdn

  fid_optimization:

    - minimize_javascript

    - defer_non_critical_js

    - use_web_workers

    - break_up_long_tasks

  cls_optimization:

    - set_image_dimensions

    - reserve_space_for_ads

    - avoid_inserting_content_above_existing

    - use_transform_animations

Content Optimization

Content Brief Template

content_brief:

  title: "{SEO-Optimized Title}"

  target_keyword:

    primary: "[main keyword]"

    secondary: ["keyword 2", "keyword 3"]

    lsi: ["related term 1", "related term 2"]

  search_intent: informational|commercial|transactional

  target_word_count: 2000

  outline:

    - h2: Introduction

      notes: hook + preview

    - h2: What is [Topic]

      h3: Definition

      h3: Why it matters

    - h2: How to [Main Action]

      h3: Step 1

      h3: Step 2

      h3: Step 3

    - h2: Best Practices

      h3: Practice 1

      h3: Practice 2

    - h2: Common Mistakes

    - h2: FAQ

      questions: from_people_also_ask

    - h2: Conclusion

      include: cta

  competitors_to_beat:

    - url_1: word_count, gaps

    - url_2: word_count, gaps

    - url_3: word_count, gaps

  unique_angle: what_makes_ours_different

  internal_links:

    - "[anchor text](/related-page)"

  cta: what_action_should_reader_take

Content Optimization Checklist

content_optimization:

  before_publishing:

    - [ ] Primary keyword in title

    - [ ] Primary keyword in first 100 words

    - [ ] H2/H3 include keywords naturally

    - [ ] Alt text on all images

    - [ ] Internal links to related content

    - [ ] External links to authority sources

    - [ ] Meta description optimized

    - [ ] URL is clean and includes keyword

    - [ ] Content answers search intent

    - [ ] Longer/better than competitors

  after_publishing:

    - [ ] Submit to Google Search Console

    - [ ] Share on social media

    - [ ] Build internal links from other pages

    - [ ] Monitor rankings

    - [ ] Update based on performance

Rank Tracking & Reporting

Monthly SEO Report

# SEO Performance Report - {Month}

## Organic Traffic Summary

| Metric | This Month | Last Month | YoY |

|--------|------------|------------|-----|

| Sessions | 50,000 | 45,000 | +25% |

| Users | 40,000 | 36,000 | +22% |

| Conversions | 500 | 420 | +19% |

| Conv Rate | 1.0% | 0.93% | +7% |

## Keyword Rankings

### Improved

| Keyword | Old Rank | New Rank | Change |

|---------|----------|----------|--------|

| "project management software" | 15 | 8 | +7 |

| "best pm tool" | 22 | 12 | +10 |

### Declined

| Keyword | Old Rank | New Rank | Change |

|---------|----------|----------|--------|

| "task tracking" | 5 | 9 | -4 |

### New Rankings

| Keyword | Rank | Volume |

|---------|------|--------|

| "agile project management" | 18 | 2,400 |

## Top Pages by Traffic

| Page | Sessions | Conv | CVR |

|------|----------|------|-----|

| /blog/pm-guide | 8,000 | 80 | 1.0% |

| /features | 6,000 | 120 | 2.0% |

| /pricing | 4,000 | 200 | 5.0% |

## Technical Health

- Crawl errors: 0 ✅

- Core Web Vitals: All passing ✅

- Mobile usability: 100% ✅

- Index coverage: 95% pages indexed

## Actions Taken

1. Published 4 new blog posts

2. Updated 3 existing posts

3. Fixed 5 broken links

4. Improved page speed on 10 pages

## Next Month Plan

1. Target 5 new keywords

2. Build 10 backlinks

3. Launch pillar content on [topic]

4. Technical fixes for [issues]

Output Example

Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'"

Output:

# SEO Optimization Recommendations

## Keyword Analysis

**Primary Keyword**: "how to manage remote teams"

- Search Volume: 2,400/mo

- Difficulty: 45/100

- Current Rank: Not ranking

**Secondary Keywords**:

- "remote team management" (1,900/mo)

- "managing remote employees" (1,300/mo)

- "remote team tips" (880/mo)

## Title Tag

**Current**: "How to Manage Remote Teams"

**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"

**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars

## Meta Description

Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently.

(155 characters, includes keyword, has CTA)

## Content Recommendations

### Structure

H1: How to Manage Remote Teams: 15 Strategies That Actually Work

H2: Why Remote Team Management is Different

H3: The Unique Challenges

H3: The Hidden Opportunities

H2: 15 Proven Remote Team Management Strategies

H3: 1. Establish Clear Communication Channels

H3: 2. Set Expectations Early

... (continue for all 15)

H2: Tools for Remote Team Management

H3: Communication Tools

H3: Project Management Tools

H3: Time Tracking Tools

H2: Common Remote Management Mistakes to Avoid

H2: FAQ: Remote Team Management

• How do you build culture remotely?

• What's the best meeting frequency?

• How do you handle different time zones?

H2: Conclusion: Start Managing Your Remote Team Better Today

### Word Count

**Target**: 2,500-3,000 words

**Current top result**: 2,200 words

### Internal Links to Add

- /blog/remote-work-tools → "remote work tools"

- /blog/team-communication → "team communication"

- /features/collaboration → "collaboration features"

### Checklist

- [ ] Add keyword to first paragraph

- [ ] Include stats/data (e.g., "70% of workers...")

- [ ] Add custom images with alt text

- [ ] Include expert quotes

- [ ] Add schema markup (Article + FAQ)

SEO Optimizer Skill - Part of Claude Office Skills