Mailchimp Automation

Comprehensive skill for automating Mailchimp email marketing and audience management.

Core Workflows

1. Campaign Pipeline

EMAIL CAMPAIGN FLOW:

┌─────────────────┐

│  Plan Campaign  │

│  - Goals        │

│  - Audience     │

└────────┬────────┘

         ▼

┌─────────────────┐

│  Create Content │

│  - Design       │

│  - Copy         │

└────────┬────────┘

         ▼

┌─────────────────┐

│  Configure      │

│  - Subject      │

│  - Preview      │

│  - Settings     │

└────────┬────────┘

         ▼

┌─────────────────┐

│  Test & Review  │

│  - A/B test     │

│  - Preview      │

└────────┬────────┘

         ▼

┌─────────────────┐

│  Schedule/Send  │

│  - Timing       │

│  - Send         │

└────────┬────────┘

         ▼

┌─────────────────┐

│    Analyze      │

│  - Opens/Clicks │

│  - Revenue      │

└─────────────────┘

2. Campaign Configuration

campaign_config:

  type: regular  # regular, automated, plaintext, ab_test

  recipients:

    list_id: "abc123"

    segment_opts:

      saved_segment_id: "seg123"

      # or dynamic conditions

  settings:

    subject_line: "{{subject}}"

    preview_text: "{{preview}}"

    from_name: "{{company}}"

    reply_to: "{{email}}"

  tracking:

    opens: true

    clicks: true

    ecommerce: true

    google_analytics: "campaign_name"

  content_type: "template"

  template_id: "template_123"

Audience Management

Segmentation Rules

segments:

  - name: active_subscribers

    conditions:

      - field: last_opened

        op: greater_than

        value: "30_days_ago"

  - name: high_value_customers

    conditions:

      - field: ecomm_total_spent

        op: greater_than

        value: 500

      - field: ecomm_orders

        op: greater_than

        value: 3

  - name: at_risk

    conditions:

      - field: last_opened

        op: greater_than

        value: "90_days_ago"

      - field: email_campaigns_opened

        op: greater_than

        value: 5

  - name: new_subscribers

    conditions:

      - field: timestamp_signup

        op: greater_than

        value: "30_days_ago"

Audience Tags

tagging_automation:

  - trigger: form_submit

    form: "newsletter_signup"

    actions:

      - add_tag: "newsletter"

      - add_tag: "{{form.interest}}"

  - trigger: purchase

    actions:

      - add_tag: "customer"

      - add_tag: "purchased_{{product_category}}"

  - trigger: link_clicked

    url_contains: "/pricing"

    actions:

      - add_tag: "interested_in_pricing"

Email Automation

Welcome Series

welcome_automation:

  name: "Welcome Series"

  trigger:

    type: signup

    list_id: "main_list"

  emails:

    - delay: immediate

      subject: "Welcome to {{company}}! 🎉"

      template: welcome_email_1

    - delay: 2_days

      subject: "Here's how to get started"

      template: welcome_email_2

    - delay: 5_days

      subject: "{{first_name}}, your exclusive tips"

      template: welcome_email_3

    - delay: 10_days

      subject: "Ready to take the next step?"

      template: welcome_email_4

      content: offer_cta

Abandoned Cart

abandoned_cart:

  name: "Cart Recovery"

  trigger:

    type: ecommerce

    event: cart_abandoned

    delay: 1_hour

  emails:

    - delay: 1_hour

      subject: "You left something behind..."

      template: cart_reminder_1

      show_cart_items: true

    - delay: 24_hours

      condition: cart_not_recovered

      subject: "Your cart is waiting"

      template: cart_reminder_2

      include_discount: false

    - delay: 72_hours

      condition: cart_not_recovered

      subject: "Last chance: 10% off your cart"

      template: cart_reminder_3

      include_discount: true

      discount_code: "COMEBACK10"

Post-Purchase

post_purchase:

  name: "Post-Purchase Nurture"

  trigger:

    type: ecommerce

    event: purchase

  emails:

    - delay: immediate

      type: transactional

      subject: "Order confirmed #{{order_id}}"

      template: order_confirmation

    - delay: 3_days

      type: transactional

      subject: "Your order has shipped"

      template: shipping_notification

      condition: order_shipped

    - delay: 7_days

      subject: "How's your {{product_name}}?"

      template: review_request

      condition: order_delivered

    - delay: 30_days

      subject: "You might also like..."

      template: cross_sell

      content: recommended_products

A/B Testing

Test Configuration

ab_test:

  type: subject_line  # or content, send_time, from_name

  variants:

    a:

      subject: "Don't miss out: Sale ends tonight"

    b:

      subject: "⚡ Flash sale: 24 hours only"

  test_settings:

    split_percentage: 20  # Test on 20%, winner to 80%

    winning_metric: open_rate  # or click_rate, revenue

    wait_time: 4_hours

  auto_winner:

    enabled: true

    send_remaining: true

Multivariate Test

multivariate_test:

  factors:

    subject_line:

      - "New arrivals just dropped"

      - "You'll love what's new"

    preview_text:

      - "Shop the latest styles"

      - "See what's trending now"

    send_time:

      - "09:00"

      - "14:00"

  combinations: 8

  sample_size: 25%

  duration: 24_hours

Email Templates

Newsletter Template

newsletter_template:

  layout: multi_column

  sections:

    - type: header

      logo: "{{logo_url}}"

      navigation: true

    - type: hero

      image: "{{hero_image}}"

      headline: "{{headline}}"

      subheadline: "{{subheadline}}"

      cta:

        text: "{{cta_text}}"

        url: "{{cta_url}}"

    - type: content_blocks

      columns: 2

      items:

        - image: "{{item1_image}}"

          title: "{{item1_title}}"

          description: "{{item1_desc}}"

          link: "{{item1_url}}"

    - type: footer

      social_links: true

      unsubscribe: true

      company_address: true

Personalization

personalization:

  merge_tags:

    - "*|FNAME|*": first_name

    - "*|LNAME|*": last_name

    - "*|EMAIL|*": email

    - "*|COMPANY|*": company

  conditional_content:

    - condition: "*|IF:VIP|*"

      content: "As a VIP member, you get early access!"

  dynamic_content:

    - tag: "*|PRODUCT_RECS|*"

      source: ecommerce

      type: recommended_products

      limit: 4

Analytics Dashboard

Campaign Performance

CAMPAIGN ANALYTICS - "January Newsletter"

═══════════════════════════════════════

DELIVERY:

Sent:          25,430

Delivered:     24,892 (97.9%)

Bounced:       538 (2.1%)

ENGAGEMENT:

Opened:        8,450 (33.9%)

Clicked:       2,156 (8.7%)

Unsubscribed:  45 (0.18%)

REVENUE (if e-commerce):

Orders:        89

Revenue:       $4,523

Revenue/Email: $0.18

BY DEVICE:

Desktop   ████████████████ 52%

Mobile    ██████████░░░░░░ 38%

Tablet    ███░░░░░░░░░░░░░ 10%

TOP CLICKED LINKS:

┌────────────────────────┬────────┐

│ Link                   │ Clicks │

├────────────────────────┼────────┤

│ Main CTA button        │ 1,245  │

│ Product image 1        │ 456    │

│ "Learn more" link      │ 234    │

│ Social - Twitter       │ 123    │

└────────────────────────┴────────┘

OPEN TIME:

Peak: 10:00 AM - 12:00 PM (42%)

Audience Health

audience_metrics:

  total_subscribers: 45,230

  growth_rate: "+3.2% monthly"

  health_indicators:

    active_30_days: 78%

    engaged_90_days: 65%

    dormant: 22%

  list_quality:

    average_open_rate: 28.5%

    average_click_rate: 4.2%

    unsubscribe_rate: 0.15%

    bounce_rate: 1.8%

API Examples

Create Campaign

// Create Campaign

const campaign = await mailchimp.campaigns.create({

  type: "regular",

  recipients: {

    list_id: "abc123",

    segment_opts: {

      saved_segment_id: "seg123"

    }

  },

  settings: {

    subject_line: "Your Weekly Update",

    preview_text: "This week's top stories",

    from_name: "Company Name",

    reply_to: "hello@company.com"

  }

});

// Set Content

await mailchimp.campaigns.setContent(campaign.id, {

  template: {

    id: "template_123",

    sections: {

      headline: "Welcome to our newsletter!"

    }

  }

});

// Send Campaign

await mailchimp.campaigns.send(campaign.id);

Manage Subscribers

// Add Subscriber

await mailchimp.lists.addListMember("list_id", {

  email_address: "user@example.com",

  status: "subscribed",

  merge_fields: {

    FNAME: "John",

    LNAME: "Doe"

  },

  tags: ["newsletter", "customer"]

});

// Update Subscriber

await mailchimp.lists.updateListMember("list_id", "subscriber_hash", {

  merge_fields: {

    COMPANY: "Acme Inc"

  }

});

// Add Tags

await mailchimp.lists.updateListMemberTags("list_id", "subscriber_hash", {

  tags: [{ name: "vip", status: "active" }]

});

Best Practices

• Clean Your List: Remove bounces and inactive

• Segment Thoughtfully: Right message to right people

• Test Everything: Subject lines, content, timing

• Mobile First: Design for mobile readers

• Personalize: Use merge tags and dynamic content

• Monitor Metrics: Track and improve over time

• Respect Frequency: Don't over-send

• Comply with Laws: CAN-SPAM, GDPR