SKILL.md
Competitive Analysis Skill
Overview
I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.
What I can do:
- Build competitor profiles
- Create feature comparison matrices
- Analyze pricing strategies
- Map market positioning
- Identify competitive advantages
- Generate strategic recommendations
What I cannot do:
- Access competitor internal data
- Provide real-time pricing updates
- Monitor competitor activity continuously
- Access proprietary market research
How to Use Me
Step 1: Define the Scope
Tell me:
- Your company/product (for context)
- Competitors to analyze (or ask me to identify them)
- Industry/market segment
- Geographic scope
- Specific aspects to focus on
Step 2: Choose Analysis Type
- Quick Comparison: Feature/pricing matrix
- Full Profile: Comprehensive competitor deep-dive
- Strategic Analysis: SWOT, positioning, recommendations
- Battle Card: Sales-focused competitor summary
Step 3: Specify Output
- Comparison tables
- Positioning maps
- SWOT analyses
- Strategic recommendations
- Sales battle cards
Analysis Frameworks
Porter's Competitor Analysis
┌─────────────────────────────────────────────────────────────┐
│ Competitor Analysis │
├─────────────────────────────────────────────────────────────┤
│ │
│ 1. Future Goals 2. Current Strategy │
│ - What drives - How they compete │
│ the competitor? - What are they doing? │
│ │
│ 3. Assumptions 4. Capabilities │
│ - About themselves - Strengths │
│ - About the industry - Weaknesses │
│ │
│ ↓ Combined = Competitor Response Profile ↓ │
│ │
│ - What will competitor do? │
│ - Where is competitor vulnerable? │
│ - What will provoke the greatest retaliation? │
│ │
└─────────────────────────────────────────────────────────────┘Competitive Positioning Matrix
Premium
│
Niche Premium │ Broad Premium
(specialized, │ (market leader,
high price) │ premium brand)
│
Narrow ────────────────┼──────────────────── Broad
Focus │ Focus
│
Niche Value │ Cost Leader
(specialized, │ (mass market,
value price) │ low cost)
│
ValueFeature Comparison Matrix
Feature
You
Comp A
Comp B
Comp C
Importance
Feature 1
✅
✅
❌
⚠️
High
Feature 2
✅
❌
✅
✅
Medium
Feature 3
❌
✅
✅
❌
Low
Legend: ✅ Strong | ⚠️ Partial | ❌ Absent
Output Format
# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]
**Prepared for**: [Company/Team]
**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:
1. [Takeaway 1]
2. [Takeaway 2]
3. [Takeaway 3]
---
## Market Overview
### Market Definition
[Define the market being analyzed]
### Market Size & Growth
| Metric | Value | Source |
|--------|-------|--------|
| Market Size | $[X]B | |
| Growth Rate | [X]% CAGR | |
| Key Trends | | |
### Competitive Landscape Overview
[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview
| Attribute | Details |
|-----------|---------|
| Founded | |
| Headquarters | |
| Employees | |
| Funding/Revenue | |
| Target Market | |
#### Product/Service Overview
[Description of main offerings]
#### Strengths
- [Strength 1]
- [Strength 2]
- [Strength 3]
#### Weaknesses
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]
#### Strategy
[How they compete, go-to-market approach]
---
### Competitor 2: [Name]
[Same structure...]
---
### Competitor 3: [Name]
[Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] |
|-------------------|-------|----------|----------|----------|
| [Feature 1] | | | | |
| [Feature 2] | | | | |
| [Feature 3] | | | | |
| [Feature 4] | | | | |
| [Feature 5] | | | | |
### Feature Analysis
[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] |
|-----------|-------|----------|----------|----------|
| Entry/Free | | | | |
| Mid-tier | | | | |
| Enterprise | | | | |
### Pricing Insights
[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]High Price
│
[Comp A] │ [Your Company]
│Low ─────────────────┼───────────────────── High
Innovation │ Innovation
│
[Comp C] │ [Comp B]
│
Low Price
---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses |
|-----------|------------|
| | |
| Opportunities | Threats |
|---------------|---------|
| | |
---
## Competitive Advantages
### Your Advantages Over Competitors
1. **vs [Comp 1]**: [Advantage]
2. **vs [Comp 2]**: [Advantage]
3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel
1. **[Comp 1]**: [Their advantage]
2. **[Comp 2]**: [Their advantage]
3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions
1. [Action 1]
2. [Action 2]
3. [Action 3]
### Medium-term Strategy
1. [Strategy 1]
2. [Strategy 2]
### Competitive Responses to Watch
1. [Potential competitor move]
2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:
- We have / They don't: [Feature]
- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:
- "[Objection 1]" → [Response]
- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources
- Company websites
- Product documentation
- News and press releases
- Industry reports
- Review sites
### Methodology
[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*Tips for Better Results
- Provide your company context for relevant comparison
- Name specific competitors or describe the criteria to identify them
- Specify focus areas (features, pricing, positioning, etc.)
- Share any known information about competitors
- Indicate the purpose (strategic planning, sales enablement, etc.)
- Request battle cards for sales teams
Limitations
- Cannot access competitors' internal data
- Cannot provide real-time information
- Analysis based on publicly available information
- Cannot monitor competitor activity continuously
- May not reflect most recent changes
Built by the Claude Office Skills community. Contributions welcome!