Amazon Seller

Comprehensive skill for automating Amazon seller operations and FBA management.

Core Workflows

1. Seller Central Pipeline

AMAZON SELLER OPERATIONS:

┌─────────────────────────────────────────────────────────┐

│                    LISTING MANAGEMENT                    │

│  Create → Optimize → Price → Inventory → Monitor        │

└────────────────────────┬────────────────────────────────┘

                         ▼

┌─────────────────────────────────────────────────────────┐

│                    ORDER FULFILLMENT                     │

│  FBA: Amazon handles │ FBM: Seller handles              │

└────────────────────────┬────────────────────────────────┘

                         ▼

┌─────────────────────────────────────────────────────────┐

│                    ADVERTISING (PPC)                     │

│  Sponsored Products │ Brands │ Display                  │

└────────────────────────┬────────────────────────────────┘

                         ▼

┌─────────────────────────────────────────────────────────┐

│                    ANALYTICS & GROWTH                    │

│  Sales Reports │ Profit Analysis │ Market Research      │

└─────────────────────────────────────────────────────────┘

2. Automation Triggers

automations:

  - name: low_stock_alert

    trigger:

      metric: fba_inventory

      condition: "< 14_days_supply"

    actions:

      - send_alert: slack

      - create_shipment_plan

      - reorder_from_supplier

  - name: price_adjustment

    trigger:

      event: competitor_price_change

      threshold: 5%

    actions:

      - recalculate_price

      - update_listing

      - log_change

  - name: review_request

    trigger:

      event: order_delivered

      delay: 7_days

    actions:

      - check_return_status

      - send_review_request

Product Listing Management

Listing Optimization

listing_template:

  title:

    format: "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}"

    max_chars: 200

    rules:

      - capitalize_first_word

      - no_promotional_phrases

      - include_main_keywords

  bullet_points:

    count: 5

    format: |

      • {{benefit}} - {{feature_description}}

    guidelines:

      - Start with key benefit

      - Include dimensions/specs

      - Address common questions

      - Use relevant keywords

  description:

    format: enhanced_brand_content  # or basic_html

    sections:

      - brand_story

      - key_features

      - specifications

      - usage_instructions

  backend_keywords:

    max_bytes: 250

    strategy:

      - Include misspellings

      - Add synonyms

      - No punctuation

      - No repeated words

Keyword Research

keyword_strategy:

  tools:

    - helium10

    - jungle_scout

    - amazon_brand_analytics

  categories:

    primary_keywords:

      - High search volume

      - High relevance

      - Moderate competition

    secondary_keywords:

      - Long-tail variations

      - Question phrases

      - Comparison keywords

    backend_keywords:

      - Misspellings

      - Abbreviations

      - Foreign translations

  tracking:

    monitor_rankings: daily

    track_competitors: weekly

Inventory Management

FBA Inventory Planning

inventory_planning:

  reorder_rules:

    - sku: "PROD-001"

      reorder_point: 30_days_supply

      target_stock: 90_days_supply

      lead_time: 21_days

      min_order_qty: 500

  storage_optimization:

    aged_inventory:

      threshold: 180_days

      actions:

        - create_removal_order

        - run_promotion

        - adjust_price

    storage_fees:

      monitor: monthly

      optimize_for: Q4  # Holiday season

  shipment_automation:

    trigger: stock_below_reorder

    workflow:

      - calculate_quantity

      - create_shipment_plan

      - generate_labels

      - notify_warehouse

Inventory Dashboard

FBA INVENTORY STATUS

═══════════════════════════════════════

OVERVIEW:

Total SKUs:        245

In Stock:          198

Low Stock:         32

Out of Stock:      15

INVENTORY HEALTH:

Healthy           ██████████████░░ 78%

Excess            ████░░░░░░░░░░░░ 12%

Stranded          ██░░░░░░░░░░░░░░ 6%

Aged (180+ days)  █░░░░░░░░░░░░░░░ 4%

TOP SELLERS (Days of Supply):

┌──────────────────┬───────────┬──────────┐

│ Product          │ Stock     │ Days     │

├──────────────────┼───────────┼──────────┤

│ Widget Pro       │ 1,245     │ 28 ⚠️    │

│ Gadget Plus      │ 856       │ 45 ✓     │

│ Accessory Kit    │ 2,340     │ 120 📈   │

└──────────────────┴───────────┴──────────┘

RECOMMENDED ACTIONS:

• Reorder Widget Pro (28 days supply)

• Create removal for excess Accessory Kit

• Investigate 15 stranded SKUs

Pricing Strategy

Dynamic Pricing

pricing_rules:

  - name: compete_for_buy_box

    conditions:

      - has_buy_box: false

      - competitor_price: "<= my_price"

    action:

      adjust: match_lowest - $0.01

      floor: min_profit_price

  - name: demand_based

    conditions:

      - sales_velocity: "> 2x_average"

      - stock_level: "> 60_days"

    action:

      adjust: "+5%"

      ceiling: max_price

  - name: clearance

    conditions:

      - stock_age: "> 150_days"

      - sales_velocity: "< 0.5x_average"

    action:

      adjust: "-15%"

      floor: cost + fees

Profit Calculator

profit_calculation:

  revenue:

    - sale_price

    - shipping_credit

  costs:

    - product_cost

    - shipping_to_fba

    - fba_fulfillment_fee

    - referral_fee

    - storage_fee

    - advertising_cost

  formula: |

    Profit = Sale Price

             - Product Cost

             - FBA Fee (size-based)

             - Referral Fee (15% typical)

             - Storage Fee (monthly)

             - Inbound Shipping

             - PPC Cost (ACoS-based)

  example:

    sale_price: $29.99

    product_cost: $8.00

    fba_fee: $4.75

    referral_fee: $4.50

    storage_fee: $0.25

    shipping: $1.50

    ppc_cost: $2.00

    profit: $8.99 (30% margin)

Advertising (PPC)

Campaign Structure

ppc_structure:

  sponsored_products:

    auto_campaigns:

      - name: "{{product}}_Auto_Research"

        targeting: auto

        budget: $20/day

        purpose: keyword_discovery

    manual_campaigns:

      - name: "{{product}}_Exact"

        match_type: exact

        keywords: top_performers

        budget: $50/day

      - name: "{{product}}_Phrase"

        match_type: phrase

        keywords: mid_performers

        budget: $30/day

      - name: "{{product}}_Broad"

        match_type: broad

        keywords: discovery

        budget: $20/day

  bid_optimization:

    target_acos: 25%

    rules:

      - condition: "acos < 20%"

        action: "increase_bid_10%"

      - condition: "acos > 35%"

        action: "decrease_bid_15%"

      - condition: "no_sales_7_days"

        action: "pause_keyword"

PPC Dashboard

PPC PERFORMANCE - LAST 30 DAYS

═══════════════════════════════════════

OVERVIEW:

Spend:        $4,523

Sales:        $18,750

ACoS:         24.1%

TACoS:        8.2%

Orders:       625

BY CAMPAIGN TYPE:

Sponsored Products  ████████████████ $3,200

Sponsored Brands    ████░░░░░░░░░░░░ $823

Sponsored Display   ██░░░░░░░░░░░░░░ $500

TOP KEYWORDS:

┌────────────────────┬────────┬───────┬──────┐

│ Keyword            │ Spend  │ Sales │ ACoS │

├────────────────────┼────────┼───────┼──────┤

│ wireless charger   │ $450   │ $2,100│ 21%  │

│ fast charging pad  │ $320   │ $1,450│ 22%  │

│ phone charger      │ $280   │ $980  │ 29%  │

└────────────────────┴────────┴───────┴──────┘

RECOMMENDATIONS:

• Increase bid on "wireless charger" (+15%)

• Add negative: "car charger" (0 conversions)

• Test new keyword: "qi charger" (competitor)

Order Management

Order Processing

order_workflows:

  fba_orders:

    # Amazon handles fulfillment

    automation:

      - monitor_returns

      - respond_to_messages

      - request_reviews

  fbm_orders:

    # Seller handles fulfillment

    workflow:

      - receive_order

      - pick_pack

      - generate_label

      - ship_order

      - confirm_shipment

      - upload_tracking

  multi_channel:

    # FBA for non-Amazon orders

    sources:

      - shopify

      - ebay

      - website

    action: create_mcf_order

Customer Communication

messaging_automation:

  order_shipped:

    delay: immediate

    template: |

      Hi {{buyer_name}},

      Your order has shipped! Here's your tracking: {{tracking}}

      Estimated delivery: {{delivery_date}}

      Thank you for your purchase!

  review_request:

    delay: 7_days_after_delivery

    conditions:

      - no_return_requested

      - no_negative_feedback

    template: seller_central_request_review

Analytics & Reporting

Sales Dashboard

SALES PERFORMANCE - THIS MONTH

═══════════════════════════════════════

Revenue:      $45,230 (+12% MoM)

Units:        1,892 (+8% MoM)

Orders:       1,654 (+10% MoM)

PROFIT BREAKDOWN:

Gross Revenue    $45,230

- Product Cost   $15,200 (33.6%)

- Amazon Fees    $12,450 (27.5%)

- Advertising    $3,680 (8.1%)

= Net Profit     $13,900 (30.7%)

BY PRODUCT:

Widget Pro    ████████████░░░░ $18,500

Gadget Plus   ████████░░░░░░░░ $12,300

Accessory     ██████░░░░░░░░░░ $8,430

Bundle        ████░░░░░░░░░░░░ $6,000

BUY BOX %:

Widget Pro    ████████████████ 95%

Gadget Plus   ██████████████░░ 88%

Accessory     ████████████░░░░ 78%

API Integration

SP-API Examples

# List Orders

orders = sp_api.orders.get_orders(

    MarketplaceIds=["ATVPDKIKX0DER"],

    CreatedAfter="2024-01-01T00:00:00Z",

    OrderStatuses=["Unshipped", "PartiallyShipped"]

)

# Update Inventory

sp_api.fba_inventory.create_inbound_shipment_plan(

    ShipFromAddress=warehouse_address,

    InboundShipmentPlanRequestItems=[

        {

            "SellerSKU": "PROD-001",

            "Quantity": 500

        }

    ]

)

# Get Product Fees

fees = sp_api.products.get_my_fees_estimate_for_sku(

    SellerSKU="PROD-001",

    MarketplaceId="ATVPDKIKX0DER",

    PriceToEstimateFees={"ListingPrice": {"Amount": 29.99}}

)

Best Practices

• Optimize Listings: Keywords, images, A+ content

• Monitor Buy Box: Maintain competitive pricing

• Manage Inventory: Avoid stockouts and excess

• Control ACoS: Optimize PPC efficiency

• Respond Quickly: 24-hour message response

• Track Metrics: Daily sales and profit review

• Plan for Seasons: Q4 inventory prep

• Stay Compliant: Follow Amazon policies