$27

descriptions:

  count: 4 (min 2)

  max_chars: 90

  requirements:

    - Expand on headline promise

    - Include benefits

    - Include CTA

    - Include trust signals

performance_max:

headlines: 5 (30 chars each)

long_headlines: 5 (90 chars each)

descriptions: 5 (90 chars each)

display_ad:

short_headline: 25 chars

long_headline: 90 chars

description: 90 chars

### Meta/Facebook Ads

meta_ads_formats:

feed_ad:

primary_text: 125 chars (visible), 500 max

headline: 40 chars

description: 30 chars

cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]

stories_ad:

text_overlay: 125 chars

headline: 40 chars

reels_ad:

caption: 2200 chars max

first_line_visible: ~100 chars

### TikTok Ads

tiktok_ads:

in_feed:

ad_text: 100 chars max

display_name: 40 chars

spark_ads:

caption: 150 chars recommended

hashtags: 3-5

### LinkedIn Ads

linkedin_ads:

sponsored_content:

intro_text: 150 chars (mobile visible)

headline: 70 chars

description: 100 chars

message_ad:

subject: 60 chars

message: 500 chars

cta: 20 chars

## Ad Copy Frameworks

### AIDA Framework

Attention → Interest → Desire → Action

Example:

A: "Struggling with [problem]?"

I: "Our [product] helps [target] achieve [benefit]"

D: "[Social proof] + [Unique value]"

A: "[CTA] - [Urgency/Offer]"

### PAS Framework

Problem → Agitation → Solution

Example:

P: "Tired of [pain point]?"

A: "Every day, [worse scenario]. [Emotional impact]."

S: "[Product] solves this by [mechanism]. [CTA]"

### BAB Framework

Before → After → Bridge

Example:

B: "Before: [current state]"

A: "After: [desired state]"

B: "Bridge: [your product] makes it possible. [CTA]"

## Ad Copy Templates

### Google Ads Headlines (30 chars)

headline_templates:

keyword_focused:

- "[Keyword] - Save 20% Today"

- "Best [Keyword] of 2026"

- "[Keyword] Starting at $X"

- "Top-Rated [Keyword]"

benefit_focused:

- "Save X Hours Per Week"

- "Boost [Metric] by X%"

- "Get Results in X Days"

- "No [Pain Point] Ever Again"

urgency_focused:

- "Limited Time Offer"

- "Only X Spots Left"

- "Sale Ends [Date]"

- "Don't Miss Out"

trust_focused:

- "X+ Happy Customers"

- "★★★★★ Rated"

- "As Seen in [Publication]"

- "Trusted by [Brands]"

cta_focused:

- "Get Your Free Trial"

- "Start Now - It's Free"

- "Book a Demo Today"

- "Download Free Guide"

### Facebook Ad Templates

**Template 1: Problem-Solution**

🚨 Still struggling with [problem]?

You're not alone. [X%] of [target audience] face this every day.

Here's the thing: [brief insight about why old solutions fail]

That's why we created [Product] – the only [category] that:

✅ [Benefit 1]

✅ [Benefit 2]

✅ [Benefit 3]

[Social proof: "X customers have already [achieved result]"]

👉 [CTA] and see the difference for yourself.

[Offer/Urgency if applicable]

**Template 2: Story-Based**

I used to [relatable struggle]...

Then I discovered [insight/product] and everything changed.

In just [timeframe], I was able to:

• [Result 1]

• [Result 2]

• [Result 3]

If you're ready to [achieve goal], here's your chance.

🔗 [CTA] (Link in comments)

**Template 3: Direct Offer**

🎁 [Offer headline]

For a limited time, get [product/service] at [discount/special price].

What you get:

📦 [Item 1]

📦 [Item 2]

📦 [Item 3]

Total value: $XXX

Your price: $XX

⏰ Offer ends [date]

[CTA Button] 👆

## A/B Testing Variants

### Generating Test Variants

ab_test_strategy:

elements_to_test:

- headlines: emotional vs rational

- cta: soft vs hard

- social_proof: numbers vs testimonial

- urgency: scarcity vs deadline

- benefit: primary vs secondary

variant_generation:

per_ad_group: 3-5 variants

test_duration: 7-14 days minimum

statistical_significance: 95%

example_variants:

headline_test:

A: "Save 50% on Your First Order" # Offer-focused

B: "Join 10,000+ Happy Customers" # Social proof

C: "Stop Wasting Money on [X]" # Problem-focused

cta_test:

A: "Get Started Free" # Low commitment

B: "Claim Your Discount" # Urgency

C: "See How It Works" # Curiosity

## Output Example

**Request**: "Create Google Ads copy for a project management SaaS tool"

**Output**:

Google Ads Copy - Project Management Tool

Responsive Search Ad

Headlines (15 variants, 30 chars each)

Keyword Headlines:

1. "Project Management Made Easy"

1. "#1 Project Management Tool"

1. "Best PM Software 2026"

Benefit Headlines:

1. "Save 10 Hours Per Week"

1. "Boost Team Productivity 40%"

1. "Never Miss a Deadline Again"

CTA Headlines:

1. "Try Free for 14 Days"

1. "Start Your Free Trial"

1. "Get Started in 2 Minutes"

Trust Headlines:

1. "50,000+ Teams Trust Us"

1. "★★★★★ on G2 & Capterra"

1. "Used by Fortune 500"

Urgency Headlines:

1. "Limited: 30% Off Annual"

1. "Special Offer Ends Soon"

Brand Headlines:

1. "[BrandName] - Work Smarter"

Descriptions (4 variants, 90 chars each)

1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!"

1. "Trusted by 50,000+ teams worldwide. Kanban, Gantt, time tracking & more. No credit card required."

1. "Stop juggling apps. One tool for tasks, docs, and communication. Start your 14-day free trial today."

1. "Rated #1 for ease of use. Set up in minutes, not days. See why teams love [BrandName]. Try it free!"

---

Facebook/Meta Ad

Variant A: Problem-Solution

🤯 Still managing projects with spreadsheets and endless email threads?

You're not alone. 73% of teams say they waste 5+ hours/week on project chaos.

That's why 50,000+ teams switched to [BrandName]:

✅ All tasks, docs & chat in one place

✅ See who's doing what at a glance

✅ Never miss another deadline

"We cut meeting time by 40% in the first month" - Sarah, Marketing Director

👉 Start your free 14-day trial (no credit card needed)

Variant B: Direct Offer

🎁 Get [BrandName] Pro FREE for 14 days

The all-in-one project management tool trusted by 50,000+ teams.

What you get:

📋 Unlimited projects & tasks

👥 Team collaboration tools

📊 Reports & dashboards

📱 Mobile apps included

No credit card required. Cancel anytime.

[Start Free Trial] 👆

---

TikTok Ad

Caption (100 chars):

"POV: You finally have ONE app for all your projects 🙌 Link in bio for free trial #productivity #work"

Spark Ad Caption:

"We were drowning in spreadsheets until we found this... 50K+ teams can't be wrong. Try it free 🔗"

---

LinkedIn Ad

Intro Text (150 chars):

"73% of project managers say tool overload hurts productivity. There's a better way. See how 50,000+ teams work smarter."

Headline (70 chars):

"The Project Management Tool Teams Actually Want to Use"

Description:

"All-in-one platform for tasks, docs, and team collaboration. Start free."