find-keywords

$2a

For each keyword you're considering:

• **Search site:yourdomain.com [keyword]** — does an existing page already target this term?

• Check Google Search Console — is an existing page already getting impressions for this keyword?

• If yes: update the existing page instead of creating a new one.

• If multiple pages rank for the same keyword: you have a cannibalization problem. Consolidate before expanding.

Low-Hanging Fruit Check

Before chasing new keywords, look for existing wins:

• Positions 11-20 — You're almost on page 1. These keywords need content improvements or better internal linking, not new pages.

• High impressions, low clicks — Title/meta description optimization can unlock traffic without new content.

• Declining positions — Keywords where you're losing ground may need content refreshes (see recover-content).

Address these before building net-new keyword lists.

Keyword Universe Construction

Build the universe in three tiers:

Tier 1 — Head Terms (high volume, high difficulty)

• Typically 1-2 words

• Define the category

• Target with pillar pages or the homepage

• Realistic timeline: 6-18 months for new sites

Tier 2 — Body Terms (medium volume, medium difficulty)

• Typically 2-3 words, specific enough to indicate intent

• Target with dedicated landing pages or cluster articles

• 3-6 month window for established sites

Tier 3 — Long-tail Terms (lower volume, low difficulty)

• 3+ words, specific intent

• Fastest to rank, highest conversion rate

• Target with blog posts, FAQ sections, supporting content

• 4-12 week window for fresh content

For each tier, produce:

Keyword

Monthly Volume

Difficulty (0-100)

Intent

Tier

Priority

...

...

...

informational / transactional / navigational / commercial

1/2/3

high / medium / low

Intent Classification

Classify every keyword by search intent and sub-category:

Informational (user wants to learn)

Sub-category

Signal Words

Example

Content Type

Educational

what, why, definition, explain

"what is SEO"

Guide, explainer

Instructional

how to, steps, tutorial, guide

"how to set up GA4"

Step-by-step tutorial

Exploratory

types of, techniques, strategies

"link building techniques"

Comprehensive roundup

Troubleshooting

not working, fix, error, why is

"why is my site not ranking"

Diagnostic guide

Commercial Investigation (user is evaluating)

Sub-category

Signal Words

Example

Content Type

Comparison

vs, compared to, or

"Ahrefs vs SEMrush"

Side-by-side comparison

Review-seeking

review, worth it, honest

"Ahrefs review"

In-depth review

Best-of

best, top, tools for

"best SEO tools"

Curated list

Evaluation

for [audience], features, pricing

"SEO tools for small business"

Buyer's guide

Transactional (user is ready to act)

Sub-category

Signal Words

Example

Content Type

Purchase

buy, price, discount, deal

"buy Ahrefs subscription"

Product/pricing page

Signup/Trial

free trial, sign up, demo

"Ahrefs free trial"

Landing page

Download

download, template, PDF, checklist

"SEO checklist PDF"

Gated resource

Hire/Engage

hire, agency, near me, book

"SEO agency near me"

Service page

Navigational (looking for a specific brand)

Sub-category

Signal Words

Example

Content Type

Brand search

[brand name]

"HubSpot"

Homepage/brand page

Feature search

[brand] + [feature]

"Ahrefs keyword explorer"

Feature page

Support/docs

[brand] + login, docs, help

"Ahrefs API docs"

Support content

SERP Feature Correlation by Intent

Use this to anticipate which SERP features you can target per keyword:

SERP Feature

Informational

Commercial

Transactional

Navigational

Featured Snippet

Very High

High

Low

Low

People Also Ask

Very High

Very High

Low

Medium

AI Overview

Very High

High

Low-Medium

Low

Shopping Results

Very Low

Medium

Very High

Low

Local Pack

Low

Low

High

Low

Sitelinks

Low

Low

Medium

Very High

Conversion Potential by Intent

Intent

Avg Conversion Rate

Nurture Length

Informational

0.5-2%

Long (weeks to months)

Commercial Investigation

2-5%

Medium (days to weeks)

Transactional

5-15%

Short (immediate to days)

Navigational

N/A — brand-dependent

N/A

Common Classification Mistakes

Mistake

Correct Classification

Treating "best CRM software" as informational

Commercial Investigation

Treating "how much does X cost" as informational

Commercial / Transactional

Ignoring local intent in "SEO services"

Transactional (local)

Assuming single intent for "SEO tools"

Mixed — check the SERP to confirm

Two keywords with different intents should never target the same page.

Opportunity Scoring

Score each keyword:

Opportunity Score = (Volume x (1 - Difficulty/100)) x Intent Multiplier

Intent multipliers:

• Transactional: 1.5

• Commercial investigation: 1.3

• Informational: 1.0

• Navigational: 0.2

This surfaces low-competition, high-intent targets over vanity volume plays.

Cluster Seeding

Group the keyword universe into topic clusters:

Cluster Name

Pillar Keyword

Supporting Keywords (3-5)

Total Volume

...

...

...

...

Each cluster needs one pillar page (head term) and 3-8 supporting pages (body + long-tail).

Output Format

Keyword Research: [topic or domain]

Summary

• Total keywords: [count]

• Total addressable volume: [sum]

• Difficulty range: [min]-[max]

• Clusters identified: [count]

Priority Matrix

[Tiered keyword table]

Cluster Seeds

[Cluster table]

Start Here — Top 5 Keywords

For each of the 5 highest-opportunity keywords:

• Why this keyword now (difficulty, intent, business value)

• What page type to create

• Which cluster it anchors or supports

Pro Tip: Use the free Blog Keyword Generator

and Autocomplete Research

tools at seojuice.com for seed keyword discovery. SEOJuice MCP users can run

/seojuice:keyword-analysis for live ranking data and /seojuice:content-strategy to see

content gaps — keywords your competitors rank for that you don't.