marketing-skills

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist,…

INSTALLATION
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-skills
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

  • First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
  • Know your task? Find it in the route table below and load only that skill's SKILL.md.
  • Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops

TaskSkill
Capture brand/product context (run first)skills/marketing-context/
Route a request, plan campaigns, pick channelsskills/marketing-ops/
Demand gen programs, funnel + CRM opsskills/marketing-demand-acquisition/
Positioning, ICP, product marketing strategyskills/marketing-strategy-pmm/
Brand voice/visual consistency auditsskills/brand-guidelines/

Content

TaskSkill
Write blog posts, articles, guidesskills/content-production/
Plan what content to createskills/content-strategy/
Edit copy (Seven Sweeps)skills/copy-editing/
Fix AI-sounding contentskills/content-humanizer/
Landing/sales page copyskills/copywriting/
Headlines, hooks, idea generationskills/marketing-ideas/
Persuasion frameworks, mental modelsskills/marketing-psychology/

SEO + AEO

TaskSkill
Traditional SEO auditskills/seo-audit/
AI search citations (ChatGPT, Perplexity, AI Overviews)skills/aeo/
Programmatic SEO at scaleskills/programmatic-seo/
Structured data / schema.orgskills/schema-markup/
Site structure, internal linkingskills/site-architecture/

CRO (conversion)

TaskSkill
Landing/marketing page conversionskills/page-cro/
Formsskills/form-cro/
Signup flowskills/signup-flow-cro/
Onboarding/activationskills/onboarding-cro/
Popups/modalsskills/popup-cro/
Paywall/upgrade screensskills/paywall-upgrade-cro/
A/B test design + sample sizeskills/ab-test-setup/

Channels

TaskSkill
Email sequences/dripsskills/email-sequence/
Cold outbound emailskills/cold-email/
Paid ads (Google/Meta/LinkedIn)skills/paid-ads/
Ad creative + copyskills/ad-creative/
Social calendar + managementskills/social-media-manager/
Platform-native social postsskills/social-content/
X/Twitter growthskills/x-twitter-growth/
YouTube (data + strategy)skills/youtube-full/
Video content strategyvideo-content-strategist/ (sibling folder, own plugin)
Webinars (funnel math)skills/webinar-marketing/
App Store / Play Store (ASO)skills/app-store-optimization/

Growth

TaskSkill
Launches (PH, HN, etc.)skills/launch-strategy/
Pricing + packagingskills/pricing-strategy/
Referral programsskills/referral-program/
Free tools as acquisitionskills/free-tool-strategy/
Churn preventionskills/churn-prevention/

Intelligence + Sales Enablement

TaskSkill
Campaign performance, attributionskills/campaign-analytics/
Tracking plans, UTM, GA4 key eventsskills/analytics-tracking/
Social account analysisskills/social-media-analyzer/
Competitor/alternatives pagesskills/competitor-alternatives/
LLM prompt templates + governance for marketing teamsskills/prompt-engineer-toolkit/

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

  • Load ONE specialist skill per task — never bulk-load.
  • If .claude/product-marketing-context.md exists, read it before any marketing task.
  • content-creator is deprecated — use skills/content-production/.
  • Don't pip-install anything for these tools.
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