Strategic SEO Planning

Process

1. Discovery

• Business type, target audience, competitors, goals

• Current site assessment (if exists)

• Budget and timeline constraints

• Key performance indicators (KPIs)

2. Competitive Analysis

• Identify top 5 competitors

• Analyze their content strategy, schema usage, technical setup

• Identify keyword gaps and content opportunities

• Assess their E-E-A-T signals

• Estimate their domain authority

3. Architecture Design

• Load industry template from assets/ directory

• Design URL hierarchy and content pillars

• Plan internal linking strategy

• Sitemap structure with quality gates applied

• Information architecture for user journeys

4. Content Strategy

• Content gaps vs competitors

• Page types and estimated counts

• Blog/resource topics and publishing cadence

• E-E-A-T building plan (author bios, credentials, experience signals)

• Content calendar with priorities

5. Technical Foundation

• Hosting and performance requirements

• Schema markup plan per page type

• Core Web Vitals baseline targets

• AI search readiness requirements

• Mobile-first considerations

6. Implementation Roadmap (4 phases)

#### Phase 1: Foundation (weeks 1-4)

• Technical setup and infrastructure

• Core pages (home, about, contact, main services)

• Essential schema implementation

• Analytics and tracking setup

#### Phase 2: Expansion (weeks 5-12)

• Content creation for primary pages

• Blog launch with initial posts

• Internal linking structure

• Local SEO setup (if applicable)

#### Phase 3: Scale (weeks 13-24)

• Advanced content development

• Link building and outreach

• GEO optimization

• Performance optimization

#### Phase 4: Authority (months 7-12)

• Thought leadership content

• PR and media mentions

• Advanced schema implementation

• Continuous optimization

Industry Templates

Load from assets/ directory:

• saas.md: SaaS/software companies

• local-service.md: Local service businesses

• ecommerce.md: E-commerce stores

• publisher.md: Content publishers/media

• agency.md: Agencies and consultancies

• generic.md: General business template

Output

Deliverables

• SEO-STRATEGY.md: Complete strategic plan

• COMPETITOR-ANALYSIS.md: Competitive insights

• CONTENT-CALENDAR.md: Content roadmap

• IMPLEMENTATION-ROADMAP.md: Phased action plan

• SITE-STRUCTURE.md: URL hierarchy and architecture

KPI Targets

Metric

Baseline

3 Month

6 Month

12 Month

Organic Traffic

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Keyword Rankings

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Domain Authority

...

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Indexed Pages

...

...

...

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Core Web Vitals

...

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...

Success Criteria

• Clear, measurable goals per phase

• Resource requirements defined

• Dependencies identified

• Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

Scenario

Action

Unrecognized business type

Fall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template.

No website URL provided

Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.

Industry template not found

Check assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output.