SKILL.md
FLOW Framework — Find · Leverage · Optimize · Win
Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow
FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO
integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can
be driven by structured, evidence-backed AI prompts rather than improvised queries.
Runtime context: Load references/flow-framework.md on every /seo flow activation.
Load prompt files on demand — only for the stage the user requests.
Commands
Command
What it does
/seo flow
Show FLOW overview + stage menu
/seo flow find [url|topic]
Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts)
/seo flow leverage [url]
Leverage-stage: backlink strategy, off-site authority (1 prompt)
/seo flow optimize [url]
Optimize-stage: select 2-3 most relevant of 21 prompts based on context
/seo flow win [url]
Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts)
/seo flow local [url]
Local-stage: GBP optimization, meta, title tags, local audits (11 prompts)
/seo flow prompts
Full index of all 41 prompts — stage, name, trigger conditions
/seo flow sync
Pull latest prompt files from github.com/AgriciDaniel/flow
Orchestration Logic
On /seo flow (no sub-command)
- Read
references/flow-framework.md
- Show the FLOW stage overview with a one-line description of each stage
- Ask: which stage matches the user's current situation?
On /seo flow find [url|topic]
- Read all files in
references/prompts/find/
- Apply each prompt to the URL or topic
- Cross-reference: "For deeper SERP clustering, see
/seo cluster <seed-keyword>"
On /seo flow leverage [url]
- Read the file in
references/prompts/leverage/
- Apply to the URL's current backlink context
- Cross-reference: "For raw backlink data, see
/seo backlinks <url>"
On /seo flow optimize [url]
- Read all file names in
references/prompts/optimize/
- Read prior analysis context (URL, industry vertical, any prior skill output in conversation)
- Select 2-3 most relevant prompts; load only those files
- Apply selected prompts; note the others are accessible via
/seo flow prompts
- Cross-reference: "For full content quality analysis, see
/seo content <url>and/seo geo <url>"
On /seo flow win [url]
- Read all files in
references/prompts/win/
- Apply each prompt to the URL's conversion and BOFU context
- Cross-reference: "For SXO persona scoring, see
/seo sxo <url>"
On /seo flow local [url]
- Read all files in
references/prompts/local/
- Apply to the URL's local SEO context
- Cross-reference: "For full local SEO analysis, see
/seo local <url>and/seo maps [command]"
On /seo flow prompts
- Read
references/prompts/README.md
- Display the full index: all 41 prompts with stage, name, trigger conditions
On /seo flow sync
- Run:
python scripts/sync_flow.py
- Display the JSON summary (files added, updated, unchanged)
- Show attribution notice after sync completes
Context Matching (Optimize stage)
The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:
- Industry vertical (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)
- Prior skill output (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)
- URL signals (product pages → conversion; blog → freshness + authority)
Always surface exactly 2-3 prompts. State which prompts you chose and why.
Reference Files
Load on-demand — do NOT load all at startup:
references/flow-framework.md— FLOW operating model (load on every/seo flowactivation)
references/bibliography.md— Evidence sources; load when citing studies or statistics
references/prompts/README.md— Prompt index; load for/seo flow prompts
references/prompts/find/— 5 prompts; load for/seo flow find
references/prompts/leverage/— 1 prompt; load for/seo flow leverage
references/prompts/optimize/— 21 prompts; load selectively for/seo flow optimize
references/prompts/win/— 3 prompts; load for/seo flow win
references/prompts/local/— 11 prompts; load for/seo flow local
Attribution
Every /seo flow activation (any sub-command) outputs before analysis:
Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flowDo not omit or modify the attribution.
Error Handling
Scenario
Action
references/flow-framework.md missing
"FLOW reference files not synced. Run: /seo flow sync"
Prompt file missing
"Run /seo flow sync to pull the latest prompts from the FLOW repo."
sync_flow.py network error
Display the script's stderr. Check rate limits: gh api rate_limit.
sync_flow.py auth error
Run gh auth login then retry.