Full Multi-Platform Ads Audit

This audit operates under the 10-Principle Thinking Framework (see

ads/references/thinking-framework.md). OBSERVE (External + Internal)

dominates data collection, THINK + CONNECT (Lateral) dominate analysis,

CONNECT (System) + ACCEPT dominate synthesis and prioritization. If the

audit feels mechanical, you are skipping a principle.

Process

• Collect account data: request exports, screenshots, or API access

• Validate: confirm at least one platform's data is available before proceeding

• Detect business type: analyze account signals per ads orchestrator

• Identify active platforms: determine which platforms are in use

• Delegate to subagents (if available, otherwise run inline sequentially):

• audit-google: Conversion tracking, wasted spend, structure, keywords, ads, settings (80 checks; G01-G61 + 19 hyphenated v1.5+ IDs incl. AI Max)

• audit-meta: Pixel/CAPI health, creative fatigue, structure, audience (50 checks; M01-M40 + 10 hyphenated v1.5+ IDs incl. Andromeda)

• audit-creative: LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesis

• audit-tracking: LinkedIn, TikTok, Microsoft tracking + cross-platform tracking health

• audit-budget: LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocation

• audit-compliance: All-platform compliance, settings, performance benchmarks

• Validate: verify each subagent returned valid scores with required fields before aggregating

• Score: calculate per-platform and aggregate Ads Health Score (0-100)

• Report: generate prioritized action plan with Quick Wins

Data Collection

Ask the user for available data. Accept any combination:

• Google Ads: account export, Change History, Search Terms Report

• Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores

• LinkedIn Ads: Campaign Manager export, Insight Tag status

• TikTok Ads: Ads Manager export, Pixel/Events API status

• Microsoft Ads: account export, UET tag status, import validation results

If no exports available, audit from screenshots or manual data entry.

Scoring

Read ads/references/scoring-system.md for full algorithm.

Per-Platform Weights

Platform

Category Weights

Google

Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10%

Meta

Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20%

LinkedIn

Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15%

TikTok

Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10%

Microsoft

Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15%

Aggregate Score

Aggregate = Sum(Platform_Score x Platform_Budget_Share)

Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)

Output Files

• ADS-AUDIT-REPORT.md: Comprehensive multi-platform findings

• ADS-ACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)

• ADS-QUICK-WINS.md: Items fixable in <15 minutes with high impact

Report Structure

Executive Summary

• Aggregate Ads Health Score (0-100) with grade

• Per-platform scores

• Business type detected

• Active platforms identified

• Top 5 critical issues across all platforms

• Top 5 quick wins across all platforms

Per-Platform Sections

Each platform section includes:

• Platform Health Score with grade

• Category breakdown with pass/warning/fail per check

• Platform-specific Quick Wins

• Detailed findings with remediation steps

Cross-Platform Analysis

• Budget allocation assessment (actual vs recommended)

• Tracking consistency (are all platforms tracking the same events?)

• Creative consistency (is messaging aligned across platforms?)

• Attribution overlap (are platforms double-counting conversions?)

Strategic Recommendations

• Platform prioritization based on business type

• Budget reallocation recommendations

• Scaling opportunities (platforms/campaigns ready to scale)

• Kill list (campaigns/ad groups to pause immediately)

Priority Definitions

• Critical: Revenue/data loss risk (fix immediately)

• High: Significant performance drag (fix within 7 days)

• Medium: Optimization opportunity (fix within 30 days)

• Low: Best practice, minor impact (backlog)

Quick Wins Criteria

IF severity == "Critical" OR severity == "High"

AND estimated_fix_time < 15 minutes

THEN flag as Quick Win

SORT BY (severity_multiplier x estimated_impact) DESC