Paid Media Plan

• Read the setup profile, business economics, evidence, current account state, and

relevant industry template as optional input.

• Define objective, customer, offer, conversion, value, constraints, geography,

regulated category, time horizon, and success criteria.

• Evaluate channel roles and exclusions from first principles; do not require every

supported platform. For a channel outside the twelve-platform contract, load

ads/references/additional-platforms.md and return a research lead unless

its current buying, eligibility, measurement, and creative evidence is present.

• Specify campaign architecture, audience strategy, creative system, budget and

pacing, measurement, experiments, policy controls, and operating cadence.

• Phase prerequisites before launch, learning, optimization, and scale.

• Assign every action an owner, timing, dependency, guardrail, evidence, success

measure, and rollback or exit condition.

• Return canonical JSON and render the requested human plan.

A plan is advisory. It becomes an account change only through launch or optimize

mutation gates.