ads-budget

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported…

INSTALLATION
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-budget
Run in your project or agent environment. Adjust flags if your CLI version differs.

SKILL.md

Budget and Bidding

  • Establish objective, conversion value, gross margin, cash constraints, sales

capacity, attribution uncertainty, seasonality, and platform minimum evidence.

  • Normalize spend and outcomes to comparable windows and definitions.
  • Calculate break-even boundaries and show formulas, inputs, uncertainty, and

sensitivity cases.

  • Distinguish committed baseline, controlled experiments, and reserve capacity.
  • Compare hold, reallocate, scale, reduce, or experiment options using marginal

evidence rather than blended averages alone.

  • Return a decision-complete plan with platform/campaign amount, timing, owner,

guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed

percentage scaling are optional heuristics, never universal authorization.

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