Alert Manager

Sets up proactive monitoring alerts for ranking, traffic, technical, backlink, competitor, and GEO changes.

Quick Start

Set up SEO monitoring alerts for [domain]

Create ranking drop alerts for my top 20 keywords

Skill Contract

Expected output: an alert configuration summary plus the standard handoff summary for memory/monitoring/.

• Reads: current metrics, baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.

• Writes: a user-facing monitoring deliverable and reusable summary.

• Promotes: significant anomalies, durable thresholds, follow-up actions, and pending decisions to memory/open-loops.md.

• Primary next skill: performance-reporter when alert output needs a reporting cadence.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

All integrations optional (see CONNECTORS.md). With tools, monitor real-time feeds from ~~SEO tool, ~~search console, and ~~web crawler. Without tools, ask for baselines, critical keywords, preferences, and historical data.

Instructions

When a user requests alert setup:

• Define Alert Categories — choose from rankings, traffic, technical, backlinks, competitors, GEO / AI, and brand alerts.

• Configure Alert Rules by Category — define trigger condition, threshold, alert name, and priority for each relevant rule.

• Define Alert Response Plans — map Critical / High / Medium / Low to response time and next actions.

• Set Up Alert Delivery — configure channels, routing, cooldowns, maintenance windows, and escalation paths.

• Create Alert Summary — deliver category counts, critical playbook, and weekly review checklist.

Reference: See references/alert-configuration-templates.md for the full category tables, thresholds, and response-plan templates.

Example

Sample outcome: a keyword alert matrix with Critical vs High thresholds, a response plan for drops, and notification routing to email + Slack.

Tips for Success

Start simple, tune thresholds to normal volatility, avoid alert fatigue, and review the system regularly.

Alert Threshold Quick Reference

Metric

Warning

Critical

Frequency

Organic traffic

-15% WoW

-30% WoW

Daily

Keyword positions

>3 position drop

>5 position drop

Daily

Pages indexed

-5% change

-20% change

Weekly

Crawl errors

>10 new/day

>50 new/day

Daily

Core Web Vitals

"Needs Improvement"

"Poor"

Weekly

Backlinks lost

>5% in 1 week

>15% in 1 week

Weekly

AI citation loss

Any key query

>20% queries

Weekly

Security issues

Any detected

Any detected

Daily

Reference: See references/alert-threshold-guide.md for threshold setting, fatigue prevention, escalation paths, and response playbooks.

Save Results

Ask "Save these results?" If yes, write memory/monitoring/YYYY-MM-DD-<topic>.md with headline finding, actions, and open loops.

Reference Materials

• Alert Threshold Guide — Thresholds, fatigue prevention, and escalation templates

Next Best Skill

Reporting cadence requested → performance-reporter. Standalone setup → Terminal. Visited-set rule applies per skill-contract.md.